Seismic Programs is an enablement strategy command center. It consolidates and structures data from all enablement activities, including those of specific teams and individuals, and it also captures content and training performance. These insights empower decision-makers to quickly intervene where necessary, ensuring optimal outcomes. Furthermore, having a unified platform that documents goals, actions, and results allows leaders to clearly demonstrate the direct impact of their enablement strategies on revenue. 

Let’s take a look at how Seismic Programs works to accomplish all this. 

Getting started with Seismic Programs is easy

Seismic Programs enables teams to create reusable templates from successful programs or start with built-in templates. To set up a program, you simply define the content, audience, and launch date; Seismic Programs will start collecting data immediately. 

In the Analytics and Activities tabs, you gain insights into user engagement, including content views, page visits, and lesson completion rates. You can even assign follow-up tasks, automatically notifying the right individuals to investigate concerning trends and take action to turn them around. 

Data is correlated across multiple variables, including the relationship between content views and LiveSends (content links that capture engagement data, including how long a recipient spent consuming the content, even down to an individual page). And Seismic Program’s interoperability with Seismic for Meetings adds even further insights into seller-buyer interactions, capturing the use of pre-determined keywords so you can see whether program messaging is being properly communicated in the field and if it’s resonating. 

The Outcomes tab connects CRM data with program engagement to reveal revenue impacts. Leaders can see which programs influence win rates, identify top-performing reps, and adjust strategies accordingly. That way, they can make better, more data-driven decisions.

You can alter your enablement strategy while it’s in flight

A program is defined as a set of activities and deliverables designed to achieve a specific business goal. Success begins with aligning on these goals and defining how your team can contribute effectively. The first step is to select training methods (like role plays or certifications) and assemble the necessary content. Using Seismic Pages, you can easily distribute these resources to sales reps and track content engagement in real time, rather than waiting months as is traditionally the case. 

Seismic Programs provides early feedback, revealing if reps are engaging with content or if barriers exist, allowing for timely adjustments. Rather than merely checking if lessons were completed, Seismic Programs captures deeper insights, like if content was shared with buyers and how buyers interacted with it, giving a sense of the content’s impact on the deal’s progress. 

If you add the power of Seismic for Meetings, you’ll gain even deeper insights into how well sales reps are applying learned skills in real-life scenarios, including objection handling and discovery skills.  

Weeks or months into a campaign, Seismic Programs allows enablement leaders to evaluate pipeline health and sales velocity, showing the impact of their efforts. This data is also invaluable for refining future programs, ensuring continuous improvement based on what works and what doesn’t.

You can prove enablement’s impact on revenue

With Seismic Programs, the aim is to relieve the pressure on enablement teams by making it easy to prove the value of their initiatives. You can showcase the effectiveness of enablement efforts with clear metrics, demonstrating real business benefits to company leadership. For example, with metrics on improved lesson completion rates and reduced time-to-first-deal, enablers can illustrate the impact of onboarding and highlight cost savings for the business. By automating these measurements, Seismic Programs also eliminates the need for manual tracking and spreadsheets, freeing up time to refine your enablement strategy for maximum impact. 

Ready to learn firsthand how Seismic Programs can elevate your enablement operations and team? Speak with our team today to get a personalized demo. 

The post How to Elevate Your Enablement Strategy with Seismic Programs appeared first on Seismic.

In financial services, client-facing teams must build trust and foster long-term relationships, all while keeping pace with the evolving needs of their clients and ever-changing compliance requirements. As firms look for new ways to grow AUM/Revenue, increase productivity and personalize client experiences, compliantly, enablement technology is quickly becoming necessary for firms looking to achieve their top business outcomes.  

Given that the role of enablement, and enablement tech is becoming more important across the industry, Seismic commissioned a research report to better understand how leading firms are integrating enablement as part of their business strategy.   

Our new study, “Revenue Enablement in Financial Services: 2024 Global Findings & Insights,” explores how industry leaders are investing in enablement, driving business results, and integrating AI into their enablement strategies to better support the needs of sales, marketing, compliance and leadership teams. Nearly all respondents (94%) say they are using some form of enablement technology at work and predict (93%) that their team’s reliance on enablement technology will continue to increase over the next year. 

In this post, we’ll cover the results of the study and focus on the importance of organizational and strategic alignment and the critical role that enablement plays within financial services. 

What is enablement technology?  

Enablement technology encompasses multiple capabilities and solutions, including sales content management and automation, training and coaching, buyer engagement, strategy and planning, and analytics and intelligence. 

Serving as a critical component in a modern tech stack, enablement technology makes it possible for firms to manage rapid change, keep up with changing customer expectations, improve offerings and services, and close skill gaps. 

The role of enablement in financial services  

Enablement tech plays an important role in unifying sales, marketing, service, enablement, sales learning and coaching, product, compliance and leadership teams to achieve the firm’s top strategic priorities.  Seismic’s own Chief Revenue Officer (CRO), Hayden Stafford, underscored the importance of alignment in a recent presentation, stating, “Aligned teams are efficient teams. Aligned teams are productive teams, and aligned teams are winning teams.” 

Enablement helps drive alignment by providing the necessary tools, training, and resources to help teams maximize every client interaction, and drive business growth and stability. Leaders featured in our study also agree with that sentiment, knowing that there is a lot needed to make client facing teams more impactful. They define enablement, a function generally shared across teams, as a mix of content creation and production (36%), sales tech (27%), and sales and training coaching (26%).  

Enablement technology makes it possible for marketing teams to create accurate and compliant content at scale, while solving the challenge of making it discoverable for client-facing teams. When client-facing professionals can quickly access up-to-date content and relevant client information, they’re able to deliver the hyper-personalized experiences that are both memorable and impactful.  

Organizational placement of enablement teams  

Although there’s no single blueprint for the ideal enablement structure, one essential quality they must share is alignment. Supporting sales teams effectively requires a coordinated effort across multiple departments. Successful firms understand that aligning marketing, product, sales coaching and training, data, and technology teams is essential for driving growth and maximizing impact. 

Firms are choosing a number of different ways to support sales enablement – having components of the function sit across various teams, with cross-functional committees coming together to align on priorities, measurements, and outcomes. Others are looking to centralize more of these functions within one team. While giving careful thought to organization structures is important, it is more important to keep teams aligned on a shared vision for enablement. 

According to Stafford, “Enablement drives measurable results — not just efficiency adoption, but concrete outcomes that matter, such as pipeline, sales velocity, value coverage, win rates, close rates, uplift rates, renewal rates, and more.” 

Enablement leaders and their responsibilities  

When industry leaders were asked about the primary responsibilities of the person leading enablement, responses varied across different focus areas. The largest portion (39%) indicated that their enablement leaders spend the most time on long-term projects, such as business transformation and operations that require a more holistic approach.  

Another 31% said these leaders focus primarily on execution, working to deliver on plans and projects they or others in the organization have requested. Meanwhile, 16% noted an equal division of time across all responsibilities, while 12% described their leaders’ roles as handling ad-hoc tasks that arise unexpectedly. 

The impact of AI-powered enablement 

Firms view AI as a powerful productivity booster for client-facing, marketing, and training teams, especially for streamlining content creation and improving efficiency of meeting preparation, delivery, and follow-up.  

Over 50% of respondents say their companies are using AI-powered tools in their enablement processes, and 90% report being satisfied or extremely satisfied with these tools. 

Use of AI in enablement efforts is expected to become more widespread in the near term. Respondents predict that AI will be indispensable in providing personalized customer experiences (92%) and maintaining competitive advantage (86%) in the next five years. 

Recommendations for driving strategic change and transformation 

To make the most impact and drive strategic change, we recommend that enablement leaders follow a six-faceted model: 
 

1. Align with business outcomes for strategic initiatives: Choose the business outcomes that you can address. 

2. Correlate client-facing professionals’ behavior to outcomes: Determine what they need to do and say differently, and what else they need to know. 

3. Develop the program: Create the program structure with playbooks, content, lessons, and practice. 

4. Monitor progress: Observe whether the program is working. Did the client-facing professionals engage with the enablement materials? Did they apply it with the right skills and behaviors? 

5. Implement modifications: Coach teams, improve materials, promote best practices, and fill gaps.  

6. Review results: Assess whether the program met the outcomes determined at the start (i.e. pipeline, revenue, time-to-close, or win rate). 

The power of alignment in driving strategic change  

Alignment is key to making enablement truly effective in financial services, helping teams drive strategic change and create a lasting impact. Our study reveals that industry leaders prioritize alignment across sales, marketing, and training teams as a means to boost productivity, personalize client interactions, and support growth. By ensuring all teams work toward shared goals and outcomes, enablement becomes more than a function—it becomes a strategic force for transformation. Firms that focus on alignment in their enablement efforts are better positioned to grow and set new standards in operational excellence and client satisfaction. 

To review the full findings, download the report: “Revenue Enablement in Financial Services: 2024 Global Findings & Insights.” 

The post How Financial Services Firms Align for Growth appeared first on Seismic.

As organizations increasingly rely on enablement technology to streamline processes and align cross-functional teams, having a clear, actionable strategy has become mission-critical.  

An enablement roadmap offers a structured framework to evaluate current practices and scale new initiatives for optimal impact, ensuring that enablement efforts not only thrive but evolve with changing business needs. A roadmap paves the way for organizations to harness the full potential of enablement, driving revenue growth and operational efficiencies along the way. 

There are several benefits to developing a prescriptive roadmap to govern the growth of your enablement program. By taking a well-defined, strategic approach, your organization can increase revenue and operational efficiencies, save time, align cross-functional teams, and even save money in the process. 

The Sales Enablement Roadmap: A strategy for action 

Seismic offers customers a Sales Enablement Roadmap to evaluate their current use of the platform. The roadmap can be used to uncover new projects for enablement and determine the best way to scale these initiatives for optimal impact.  

The roadmap is more than a conceptual guide: it’s a customized pathway designed by strategic experts and customers to ensure enablement efforts thrive and evolve with changing business needs.  

Evolve existing use cases to increase impact 

The first step is a phased discovery of your Seismic instance, examining the effectiveness of current strategies and identifying opportunities for enhancement. 

• Baseline current state: Tap into Seismic’s analytics, LiveInsights, for a real-time snapshot of existing content and strategy performance. With insights into content usage and user behavior trends, you can pinpoint specific areas that are ripe for improvement. 

• Engage stakeholders across the organization: Enablement thrives on cross-functional partnerships. Gather feedback from sales, marketing, and product as you explore Seismic’s potential. Their buy-in and participation will be critical when it comes to refining and expanding your use cases. 

• Monitor and adjust: Routinely check to ensure that new strategies are adopted and your platform runs smoothly. Cultivate a mindset of innovation and incorporate Seismic’s dynamic capabilities in your strategic plan. 

Identify future projects and enablement use cases 

After enhancing your current Seismic use cases, the next step is to look ahead. It’s time to identify future projects that can further elevate your enablement strategies. Shift your focus to discovering and ranking upcoming projects that will drive the most significant impact on your enablement initiatives. 

• Start with outcomes in mind: Define desired business outcomes like improving sales efficiency or enhancing customer experiences. Work backward to develop targeted projects. 

• Establish a governance committee: Form a cross-functional team to ensure projects align with your organizational goals. This committee is vital in assessing project feasibility and ensuring seamless implementation. 

• Adopt an iterative approach: Start with small, manageable initiatives. Use insights from iterative cycles to refine your approach and broaden impact across your organization. 

Next, consider how enablement use cases can be scaled across your organization, ensuring consistency and effectiveness for your entire sales team. This is where Seismic is invaluable. 

 
Use Seismic to grow and scale your enablement programs 

Scaling involves increasing the size and improving the quality and reach of your enablement efforts. 

Create dedicated enablement roles: Invest in dedicated roles (e.g., sales enablement manager, sales content manager, operations analyst) focused solely on driving enablement initiatives and amplifying their effectiveness. 

Use Seismic to enable: Harness Seismic as a catalyst for organization-wide strategic initiatives like new sales methodologies and market entries, and as a central hub for learning, training, and executing. 

Conclusion: A Vehicle for Transformation 

Seismic is more than just a tool in your enablement arsenal: it’s the driving force behind a transformative journey. By understanding where you are and where you aim to be on your own journey, Seismic is the vehicle that propels your enablement efforts forward. It’s not just about using Seismic – it’s about letting the technology, people, and a carefully crafted roadmap guide your organization to unprecedented growth and efficiency in your sales and marketing endeavors.  

If you’d like to continue the conversation about the Sales Enablement Roadmap, reach out to our award-winning Professional Services team and set yourself on an immediate path to success. 

You can also download the Generation Enablement Report: Driving Strategic Change with the Power of AI here! 

The post How to create a comprehensive sales enablement roadmap  appeared first on Seismic.

The answer to this question is important because, when done right, enablement can reap long-term benefits. Research shows a direct correlation between sales enablement and revenue. The Aberdeen Strategy and Research Group found that companies focused on investing in a sales enablement tool achieved a 32% higher team sales quota, with 24% more individual sales reps achieving quota.  

When applied correctly, an effective enablement strategy results in meaningful revenue, increased buyer and employee engagement, and enhanced buyer experience. If you don’t have a strategy to scale and optimize your efforts, you’re already falling behind your competition. 

When scaling your enablement efforts, here are some best practices to keep in mind: 

Decide how you’re going to measure the progress of your key initiatives

No matter where you are in your enablement maturity journey, you need to understand your baseline and how to track progress. This can be done through stakeholder surveys, goal setting, and KPI evaluation.  

When done right, enablement can drive long-term, strategic business change. As indicated in Generation Enablement Report: Driving Strategic Change with the Power of AI, 87% of respondents stated that their enablement leaders prioritized defining a long-term enablement strategy. 

Consistent stewardship of their strategy is typical of high-performing organizations. According to our research, 43% of go-to-market (GTM) professionals noted that their enablement teams have monthly strategy and planning sessions.  

Identify stakeholders and get sponsorship

Make sure you have a key influencer at the executive level who can sponsor and articulate the value of enablement. More and more practitioners are collaborating with their leadership, as 43% of enablement practitioners routinely meet with their go-to-market leadership, while another 35% have monthly meetings with their C-Suite. This level of visibility ensures that enablement leaders can build consensus at the highest levels of the business for their initiatives. 

This level of stakeholder alignment can help mitigate unexpected blockers and clearly define ownership and responsibilities. For example, one of my clients scheduled quarterly leadership meetings with stakeholders in sales, marketing, revenue ops, and enablement to outline their progress on initiatives and share regular reporting and recommendations. 

Identify technology that enables transformation and solves a variety of needs  

As you begin to scale your enablement program, it’s critical to build around a key technology that’s highly valued by sales and marketing teams. Your tech stack is more important than you know – especially to the sales and customer-facing roles your team supports.  

In another report, 59% of GTM professionals stated that they wouldn’t work for a company that doesn’t invest in enablement tools. That’s why it’s important to proactively review your tech stack to ensure sellers have access to the right tools. One of our customers recommended involving procurement earlier in the vetting process. Getting their input at this phase helps identify any similar technology under review or potential blockers to implementation before going too far. 

Plan to expand your sales enablement budget  

Gartner predicts sales enablement budgets will increase 50% by 2027, and the proliferation of AI enablement tools will only bolster this acceleration. In fact, 92% of GTM professionals say that advancements in AI are influencing their company’s increasing investment in enablement tech going into 2025. 

Cost, however, is a major factor in selecting and maintaining a successful sales enablement program. Continued and thoughtful investment in these systems and processes will be paramount in maintaining their effectiveness.  

Ensure dedicated support or build a bigger team 

It helps to have dedicated departmental resources aligned exclusively to supporting enablement. Organizing the function in this manner treats enablement as a mission-critical priority and helps customers achieve their goals. 

Here are additional best practices for teams of all sizes and varying levels of resources: 

Team of One 

• Know your limits and set clear expectations. 

• Evaluate end-to-end enablement processes and prioritize use cases that are most impactful for your delivery teams. 

• Look around the organization for shared resources you can leverage. 

• Define your scope and the technologies you have the capacity to own. 

• Limited enablement resources bring added workload and the need to deliver for many people. Try to be flexible to change.   

• Document your capacity and build a case for expanding your team! 

Team of Few  

• Establish a clear intake request process to become more proactive to emerging needs. 

• Meet regularly with your team to delegate tasks and check progress on initiatives. 

• Shine a light on the impact of enablement efforts with company leadership.  

• Track the success of business outcomes through meaningful KPIs and report regularly to leaders about why they matter.  

• Build a business case to show growth and expansion of the team designed around how you see the future, strategically — not how others tell you it should look. 

Team of Many

• Use your size to get involved in multiple areas of the business. A large enablement team can initiate cross-departmental transformation. 

• Connect your team’s work to specific revenue initiatives.  

• Stay organized and use a detailed project planning process to keep everyone efficient. Break tasks into clear workstreams. 

• Develop levels of specialization within your team and create subject matter experts.  

• Never lose a startup mindset. Stay open to innovative ideas on how to improve, and don’t get bogged down with antiquated processes just because “it’s the way we’ve always done things.”  

Scaling your sales enablement program doesn’t just benefit you by delivering more enablement. When applied correctly, scaling will allow you to target more use cases to improve how your company delivers products and services to market.   

As we conclude, keep in mind these words of wisdom from a Seismic customer: 

• Enablement is a journey, not a destination. You will need to iterate and change your plans as you grow and scale.  

• Select your business outcomes and use cases for sales enablement wisely and always cater to the seller’s experience. They will become your best advocates – or worst opponents – when it comes to adoption. 

• Be accountable to measure what matters for your business. Report on those metrics early and often, and make informed, data-driven recommendations based on those insights. 

If your organization needs recommendations on how to scale your enablement efforts, reach out to your account team at Seismic today – our Strategic Advisory consultants are here to help. 

You can also download the Generation Enablement Report: Driving Strategic Change with the Power of AI here! 

The post How to scale your enablement program appeared first on Seismic.

But we’re not done yet! We want the entire enablement industry to feel inspired to push what’s possible, so we’ve compiled the most noteworthy quotes from the day right here for posterity’s sake.  

Want to be in the room next time? Be sure to sign up for the Shift waitlist to be notified when tickets for next year go on sale – it’ll take place September 9-11, 2025 in San Diego, CA.  

Without further ado, here’s what you would’ve heard if you were a fly on the wall for the final day of Shift.  

Seismic’s President and CRO Hayden Stafford spoke about predicting success in today’s opening keynote. After all, it’s not enough to have insights into what your teams are doing these days –  you need to use them to have an impact on tangible business outcomes, too. 

In a breakout session on The Art of the Possible: The Journey to Enablement Success, Seismic’s VP of Strategic Enablement Consulting Irina Soriano shared how to move your enablement function beyond tactics and into a strategic revenue driver. For more expertise like this, consider booking time with Seismic’s new Strategic Enablement Services team or downloading a free copy of Tomorrow’s Enablement for Today’s Leaders.  

In the Mastering Modern Client Meetings breakout session, experts in enablement for Financial Services shared how to use Seismic to streamline meeting preparation, delivery, and follow-up to maximize client experiences. Learn more about Seismic for Meetings here.  

It’s no surprise that AI has revolutionized enterprise B2B buying and selling. One breakout session, An Insider’s Guide to Pioneering AI, took attendees on a deep dive into responsible AI methodology. For more on Seismic’s approach to AI and how it’ll change the enablement industry, check out our recent FAQ with Yinyin Liu, Seismic’s VP of AI, who was also on this panel.  

In a breakout session about Mastering Enablement Excellence, a panel of Seismic experts went into detail about one of Seismic’s newest products, Seismic Programs, and how it offers a central hub for organizing, monitoring, and analyzing enablement’s impact. Learn more about Programs here or at our Fall Release Preview webinar on Tuesday, October 22 at 10:00 a.m. PT / 1:00 p.m. ET. 

America’s most prominent female sportscaster joined Seismic’s CMO Paige O’Neill for a fireside chat to close out Shift on the mainstage. She shared how hard work has helped her differentiate in the industry.  

As we post this, Shift attendees are at an out-of-this-world party at the San Diego Air and Space Museum. We’ve heard a lot of Galaxy Champagne-fueled exclamations about Shift 2024 and what it’s meant to our attendees, but we’ll keep those secrets safe.  

What’s next for Shift?  

That’s a wrap on our coverage of Seismic Shift 2024. On behalf of everyone at Seismic, thank you for joining us, whether in person or in spirit. It couldn’t be possible without the hard work and dedication of the Seismic events team, executive leadership team, keynote speakers, sponsors, partners, and community advocates – it’s all thanks to you that Shift is a success year after year.  

Don’t miss the fun at next year’s event! It’ll be our 10^th Shift, and it’s set to be the biggest one yet. Mark your calendars for September 9-11, 2025 in San Diego. Sign up here to be notified when tickets go live!  

The post Seismic Shift ‘24: Day Three Highlights  appeared first on Seismic.

Now, let’s take a look at some of the most noteworthy moments of the day. 

We pushed what’s possible with the Seismic Enablement Cloud^TM 

Seismic’s Chief Product Officer Krish Mantripragada took to the stage bright and early today to showcase how Seismic’s latest innovations help teams address their most important questions – like “how’s it going?” and “are we ready?” – and do so at scale.  

In the last 12 months, Seismic launched 332 features, 144 of which were suggested by customers. Some of the biggest innovations include the general availability of Aura Copilot and Seismic Programs, as well as updates to Seismic Learning, Pages, and a sneak peek of Manager Insights. 

Krish also previewed the next phase of Seismic’s AI vision. That preview included Aura Copilot agents that automate everyday tasks autonomously and APIs so that customers can invoke Seismic capabilities from other strategic partner frameworks, such as Microsoft 365 Copilot, Salesforce’s Agentforce, and IBM’s watsonx Orchestrate.    

Interested in learning even more about what’s coming to the cloud? Sign up for the Seismic Fall Release Preview webinar happening on Tuesday, October 22 at 10:00 a.m. PT / 1:00 p.m. ET.  

We recorded a podcast live!  

Have you tuned in to The Enablement Edge yet? Seismic’s new podcast recorded an episode live during Shift’s A Seat at the Table? A Voice at the Table? Or Build Your Own Table? breakout session. Subscribe wherever you get your podcasts to get enablement expertise sent straight to your earbuds.  

We broke it down in breakout sessions  

This year, we offered five distinct breakout tracks for attendees to choose from – Foundational Enablement, Advanced Enablement, Learning and Coaching, Enablement for Financial Services, and Product Innovation.  

They were filled with insights like these:  

• “Visionary clients are thinking proactively. They know business challenges and come up with solutions before they become a problem. They act as a smoke detector instead of constantly putting out fires.” Dean Perry, Strategic Consulting Director, Seismic  

• “This wave of generative AI feels different. I believe that companies and nations will strategically differentiate themselves by their ability to scale and deploy AI. AI has the potential to unlock 16 trillion in value by 2030.”  – Biz Dziarmaga, VP, AI Partnerships and Ecosystem, IBM 

• “63% of respondents have already begun to implement AI into their learning processes. That’s up from 40% YoY, so it’s rapidly growing. – Zach Kingsak, Sr. Product Marketing Manager, Seismic, citing the Generation Enablement: Driving Strategic Change with the Power of AI report. 

• “You don’t get to walk in and claim your seat. You have to prove your value – and you have to do it over and over again.” – Micah Jacobson, Sr. Director, Revenue Enablement at Informatica 

• “We are finding that more and more teams are using it [generative AI] without any friction, without any pushback.” – Khari Bankston, Sr. Manager, Sales Enablement, Alteryx 

• “Having advocates is powerful for enacting change and getting people on-board.” – Deon Pillay, Head of Marketing, Enablement, and Governance, LGIM 

We found power and perspective with Platon  

Platon has produced stunning portraits for more world leaders than anyone in history, including Barack Obama, Muhammed Ali, Bill Gates, Mark Zuckerberg, and more. He took to the stage to speak truth to power for our audience.  

It’s safe to say the attendees left inspired, entertained, and moved to be more curious, more compassionate, and more human.  

Let’s do it again tomorrow!  

Come back tomorrow for a recap of our final day of Shift 2024. It promises to be packed with exciting ways to push what’s possible – a keynote about predictable success, even more insightful breakout sessions, and a party of Seismic proportions.  

Just can’t wait to see what we cover next? Check out Seismic on social media. Follow us on LinkedIn, X, Instagram, or Facebook for the latest updates! 

The post Seismic Shift ‘24: Day Two Highlights  appeared first on Seismic.

We want everyone to experience the magic of Shift – not just the lucky ones who could be with us in San Diego – so we’re bringing you a daily recap to capture the biggest news, the most inspiring insights, and some of the fun, too.  

Without further ado, here are a few of the highlights from day one, and a sneak peek at what’s to come!  

We pushed what’s possible 

Shift has always been about changing mindsets, challenging the status quo, and embracing transformation. This year, Seismic’s CEO and Co-Founder Doug Winter took that to a whole new level in his opening keynote.  

He started by focusing on the rate of change in the industry today, largely driven by AI. He shared that sales teams are adopting AI at 2x the rate of other functions (McKinsey and Company) – and that inherently changes the way enablement teams must enable their sellers.  

Then, Doug posited that the only way enablement teams can drive transformation through their organizations is by driving behavior change for sellers, all while reducing operational expenses.  

That scrutiny means that enablement teams are asked “how is it going?” and “are we ready?” more and more often. With transformational enablement, leaders are better prepared to answer those questions, connect the value of their programs to business impact, and make progress toward key business outcomes.  

Doug was joined on stage by representatives from Microsoft, Oracle, Ameriprise Financial Services, and GitHub to share how they’ve answered those questions with Seismic – through more integrated tech, more value-focused enablement, and more data-driven decision-making.  

So, how is it going for your team? And are you ready?  If you’re not quite sure, Seismic and our new Strategic Enablement Services team is here to help you transform your enablement team into a revenue driver.  

We celebrated what’s possible 

Then, Seismic’s CMO Paige O’Neill recognized this year’s Magnitude and Advocacy award winners. Winning the prestigious Enablement Leader of the Year award was Nicole Ward from OneSource Virtual.  

Paige also unveiled Shift’s philanthropic partnership with Canine Companions. Canine Companions pushes what’s possible by providing expertly trained service dogs to adults, children, and veterans with disabilities, completely free of charge. Seismic is matching up to $10,000 dollars of donations raised here.  

We treated ourselves  

I scream, you scream, we all scream for… Seismic for Meetings! Attendees enjoyed an ice cream social to celebrate and try out Seismic for Meetings. If you’re ready to treat your customers to better, more effective meetings and meeting follow ups, it’s time to check out Seismic for Meetings for yourself.  

We explored all our possibilities at Shift  

Shift is also about the little moments of connection that happen between all the keynotes, breakouts, and panel discussions. Here are a few of those moments that are not to be missed – if you’re on site with us, seek them out! If not, consider this a glimpse behind the curtain of what makes Shift so special.  

• Braindates: Networking without the awkwardness? Yes, please! Braindates are 1:1 or small group conversations focused on specific topics or problems. Sign up for one in the event app!  

• Expert Epicenter: Meet with product and services experts from Seismic at the Expert Epicenter. Stop by to learn best practices, test new product capabilities, and more! 

• Aftershock: Did someone say swag? Stop by the Aftershock store for swag so stylish it’ll shock your coworkers. If you’re not on site, you can still snag Seismic gear here! 

• Sponsors and Partners: Head to The Hub to meet with our sponsors and partners. You’ll find folks from Microsoft Dynamics 365, Tiled, Ceros, Soar, Bridger, Proofpoint, Responsive, Slide Genius, Vimeo, Canine Companions, Revenue Enablement Society, and The Enablement Squad. Oh my!  

As we’re typing this, Shift attendees are experiencing another one of those opportunities to connect at our “Find Your People” Party. They’re finding common ground over the Seismic products they use, the places they call home, and everything in between.

Come back tomorrow to see how we’ll continue to push what’s possible  

We’ll be back with news from our product keynote, breakout sessions, and more. For real-time updates and intel from Shift, check out Seismic on social media. Give us follow on LinkedIn, X, Instagram, or Facebook! 

The post Seismic Shift ‘24: Day One Highlights  appeared first on Seismic.

Sales enablement technology is all about gaining insights and establishing best practices that improve critical business goals, such as greater customer retention, faster upskilling, accelerated revenue growth, and more. 

As such, reliance on and enthusiasm for sales enablement software is only getting stronger. According to our latest research, which samples more than 1,600 sales, enablement, and customer success leaders in the US, Europe, and Australia: 

• 90% said they use enablement technology at work 

• 87% said their company plans to increase investments in enablement tech going into 2025 

• The average increase in investment going into 2025 is a generous 23%. 

AI is the main driver of sales enablement software investment 

When asked specifically what was driving this increased investment, respondents said: 

• The ability to gain new insights throughout the enablement lifecycle (88%) 

• The increased ability to ensure consistency between leadership’s strategy and activity in the field (84%) 

• The ability to adjust ongoing initiatives on the fly (82%) 

• The increased ability to show clear ROI from enablement initiatives (88%) 

• The increased ability to demonstrate enablement impact (87%) 

However, the greatest driver—according to 92% of respondents—is advancements in AI, particularly in terms of how those advancements can bolster enablement tools. 

Why? Because according to 88% of respondents, the fusion of AI and go-to-market (GTM) strategy could boost revenue growth by 27% over the next five years. 

But what enablement efforts is this technology being used for? According to our respondents, there’s a fairly even spread across the following use cases: 

• Learning (e.g., onboarding, training, and coaching): 63% 

• Content management (i.e., content storage and findability): 52%  

• Content creation and editing (i.e., automation tools for content collaboration and personalization): 62%  

• Content distribution (e.g., email and social media tools, etc.): 54%  

• Content analytics (i.e., measuring content performance): 49% 

AI-powered enablement tech boosts business outcomes 

Of those who use AI for enablement, respondents said they implemented it to achieve the following four outcomes, again in relatively even proportions: 

1. GTM efficiency: 52% 

2. Enhanced buyer experience: 61% 

3. Operational optimization: 59% 

4. Improved agility and speed to market: 44% 

So, how did it go? Let’s take a look. 

1. GTM efficiency 

94% of respondents said they were able to ramp reps faster, increase quota attainment, and spend more time on high-value activities by implementing AI-powered enablement tools into their enablement processes. 

What does AI-integrated enablement look like? It allows for: 

• Individualized learning paths and simulated real-life coaching scenarios with immediate feedback 

• Auto-tagged content and context-driven search results for faster, more relevant content discovery 

• Automated content production and personalization so more resonant assets can be created more quickly 

• On-demand answers to virtually any question, crowd-sourced and verified by subject matter experts across the business. 

2. Enhanced buyer experience 

93% of respondents said implementing AI-powered enablement tools resulted in enhancing their buyers’ experiences, leading to increased deal size, better win/renewal rates, and decreased sales cycle times. That’s because AI provides: 

• Custom feeds of shareable content based on reps’ preferences and derived from thousands of trustworthy third-party publications 

• Automated social media post generation 

• Automated note taking during meetings, meeting summaries, and follow-up recommendations. 

3. Operational optimization 

88% of respondents said they were able to achieve higher enablement efficiency and ROI, improved content usage, and tech stack consolidation due to AI implementation, which provides: 

• Analytics about what marketing content is resonating with customers and what training material is being retained by reps 

• Visual data derived from hundreds of tables in just a few clicks for faster, smarter strategizing 

• Auto-generated tasks for virtually any project by simply telling the system what to do in plain language. 

• A single, unified enablement platform for all GTM-related activities, eliminating redundant software and shadow IT. 

4. Improved agility and speed to market 

Finally, 90% of respondents say AI helped them become more flexible and responsive to their changing business needs and launch new products and services quicker. AI can do this by: 

• Providing in-flight campaign insights so GTM teams can quickly align and pivot their tactics in response to sudden market shifts 

• Facilitating greater communication and alignment via shared, user-friendly dashboards so GTM teams can better translate leadership’s ideas into field-level actions. 

To learn more about why businesses around the world are investing in AI-powered sales enablement software, check out our latest research report, Generation Enablement Report: Driving Strategic Change with the Power of AI.  

Ready to get started with AI-powered enablement tools at your business? Bear in mind that evaluating sales enablement software is often easier said than done. Book a demo with our team today and learn why Seismic is the global leader in enablement. 

The post 4 Reasons Why Organizations Are Investing in Enablement Tech  appeared first on Seismic.

As we reflect on the milestones we’ve reached together, we are overwhelmed with gratitude for the commitment and collaboration of our Seismic customers. Your partnership has been instrumental in shaping our platform and driving the innovations that have led us to this moment.

Our journey since founding Seismic in 2010 has been marked by a dedication to serving organizations large and small. This recognition from Forrester reflects our collective efforts to push the boundaries of what enablement can achieve. The strategic investments we’ve made in our product underscore our belief in providing enablement professionals with the tools they need to drive organizational change and report outcomes to their executive leadership. 

Together, we’ve launched several new platform enhancements, including Seismic Aura Copilot and Seismic for Meetings. These innovations, among many others in the pipeline, are a direct result of the feedback and insights that you, our customers, have provided. Your input is invaluable, and we are committed to continuing to listen, learn, and grow alongside you. 

Thank you for your continued support and partnership. We are excited about the future and look forward to achieving even greater heights together. 

Sincerely, 

The Seismic team 

P.S. Want to get more involved in the Seismic ecosystem? Join us at Seismic Shift, this October 8 – 10 in San Diego, CA.  

The post A special thank you to our customers  appeared first on Seismic.

It is a historic day in that Forrester has combined the content and readiness components of enablement into a cohesive look at the true power of enablement.  

“Previous Forrester Waves treated sales readiness — mainly learning and development (L&D) solutions — and sales content management as separate but overlapping categories. Based on customer demand and vendor strategies, this former Venn diagram is now a circle: a timely development given the pressure to rationalize sales technology stacks.” 

Enablement addresses what to know, show, say, and do next for customer-facing roles. The most pressing questions for enablement leaders: Are our teams ready? And how do we know? 

The report rates vendors based on their performance across three categories: Current offering, strategy, and market presence.  

I’m proud to note that we received the highest possible scores in 26 of the report’s 32 criteria, and the highest possible score in the Market Presence category. This rating matters significantly to us because we believe it is a testament to our relationships with our customers who make Seismic the platform it is.  

Seismic scores a 4.60 in the current offering category 

Now, let’s take a closer look at the report itself, starting with our current offering category score, for which we were rated a 4.60 out of 5.  

I believe our rating in the Current Offering category speaks volumes about the work our Product team has done over the past year. As the Forrester report notes, “The company is committed to customer-led innovation and delivered more than 200 new features in 2023, with over half originating from customer requests.” 

Together, with our customers, we’ve launched several new platform enhancements, including Seismic Aura Copilot and Seismic for Meetings – and there’s more platform innovation to come! 

Seismic scores a 4.62 in the Strategy category 

While we pride ourselves on the quality of our platform, our product is just one part of the equation. We’re also committed to the growth and elevation of the enablement profession. We have long held that enablement professionals deserve a seat at the table.  

“The company is unique in its vision of enablement as a C-suite function, and it has built program management views and other capabilities into its platform to support revenue enablement teams.” 

It’s with this in mind that we’ve made our strategic investments in our product. Our development of Seismic Programs supports our belief that enablement professionals, like their peers in sales and marketing, deserve dedicated tools they can use to drive organizational change and report outcomes to their executive leadership. To be successful, they must align to strategic organizational initiatives and outcomes.  

Seismic scores a 5 in the market presence category 

As I mentioned before, we’re proud of our recognition in the market presence category. I believe our rating in that category comes down to our platform’s ease of use.  

According to the Forrester report, “The Seismic platform is highly scalable and easy to use, enabling the vendor to support large, complex content management deployments.” 

When we founded Seismic in 2010, we wanted to bring a product to market that could serve organizations large or small. As our company has grown, we’ve held true to that vision.  

“Seismic is a good fit for midsized to large enterprises that want a scalable, full-featured content management and readiness solution from a vendor with a commitment to innovation, customer value, and customer success.” 

What’s next for Seismic? 

We’re excited by the results of this report. It comes on the heels of our fourth consecutive profitable quarter. It also follows Seismic being named to the 2024 Forbes Cloud 100, the definitive list of the world’s top private cloud companies, for the fifth time. Seismic was the only enablement company recognized on this year’s list. 

But there’s still work to be done. In the next couple years, we’ll continue to iterate and innovate with the hope of pushing the boundaries of enablement. 

The next step in our growth journey takes place October 8 – 10 in San Diego at Seismic Shift. We invite you to join us at the largest, most exciting and valuable meetings of enablement leaders.  

If you’d like to learn more about how Forrester rated us, as well as other top vendors in the market, you can download a copy of The Forrester Wave: Revenue Enablement Platforms, Q3 2024 here.

The post Seismic named a Leader in The Forrester Wave™: Revenue Enablement Platforms, Q3, 2024  appeared first on Seismic.