Over the course of the past few years, we’ve highlighted the evolution in buyer engagement. Modern buyers are more informed and, on average, they’ve had 27 information-gathering sessions before they ever speak to a sales rep. Selling in this landscape has its challenges. Personalization pays off for sellers who have the right tools to tailor […]

B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year. As organizations face difficult budgetary decisions, technology is often first on the chopping block. In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% in 2022 to 5.4% in 2023. […]

As enablement has grown, it has gone from being a nice-to-have to a must-have. Today, many organizations consider enablement a strategic priority. And as enablement continues to prove its impact on business outcomes, enablement teams are tasked with becoming more agile and more strategic. They need to be able to ask the right questions, pivot […]

It’s no secret that we’ve been looking forward to today for a very long time. Not only are we kicking off Seismic Shift ‘22, but we’re also announcing the latest products and capabilities in our Fall ‘22 release.  Now more than ever — with market conditions uncertain, and change always around the corner — it’s […]

Five steps for a successful tool enablement plan