Every professional – regardless of their field – has a tool they can’t live without. A carpenter can’t hone their craft without a hammer, while a mechanic can’t get anything done without a socket wrench. In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic […]

Every job is busy – that’s just reality. But, if you’re a sales rep, you may be thinking that not all jobs are created equal. As a content strategist, I’d argue that marketers are busy, but for the purpose of this post we’ll focus on sellers – and how sales enablement tools can help them […]

Highlights from The Seismic 2023 Value of Enablement Report

Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud™. In Fall 2023, we introduced a number of Generative AI capabilities that unlock growth and boost productivity.   Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their […]

As a sales enablement leader, you know that a new year brings new opportunities for improvement and growth. January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes. That’s why right now is a great time […]

For asset management firms around the globe, quarter-end and month-end content production remains a complex and time-consuming process. As firms’ offerings continue to expand and the needs of clients – advisors, institutions and end investors – evolve, marketing, product and investment teams need new ways to produce commentaries, fact sheets, pitchbooks and quarterly investment reports. […]

Millions of users around the world rely on the Seismic Enablement Cloud™, from onboarding and upskilling sellers with Seismic Learning to personalizing content with LiveDocs. Our enablement technology gives organizations the ability to plan, enable, engage, and improve go-to-market (GTM) activities.  Today, we’re excited to introduce the latest innovation to the Seismic product family, Seismic […]

Since 2015, built-in artificial intelligence has been a part of Seismic’s platform. A little over two years ago, we announced our AI engine, Seismic Aura. Since then, we’ve been consistently upgrading the Seismic Enablement Cloud™ with new AI-powered features.  Artificial intelligence has evolved significantly since 2015. While the rapid growth of generative AI has increased […]

When you think about your last big purchase, what comes to mind? Were you immediately persuaded after seeing a post from a corporate account? Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in?  Even as social media and social selling […]

Is sales enablement a good career? We could bore you with our thoughts on the matter, but the numbers speak for themselves. The enablement universe grew significantly last year, particularly in the job sector. In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015.  […]

This month, IDC published its first-ever IDC MarketScape for Worldwide Sales Enablement Software 2023 Vendor Assessment (doc #US49707723, June 2023) report in which Seismic was named a Leader. The IDC MarketScape considered vendors based on three criteria: recurring revenue, customers, and software that supports content, training and coaching, and analytics. This recognition is particularly meaningful […]

Over the course of the past few years, we’ve highlighted the evolution in buyer engagement. Modern buyers are more informed and, on average, they’ve had 27 information-gathering sessions before they ever speak to a sales rep. Selling in this landscape has its challenges. Personalization pays off for sellers who have the right tools to tailor […]