Today’s financial advisors are no longer the Goliaths, they’re the Davids. Due to rapid market and technology changes, they must now stand up to robo-advisors, fee compression, and technological uncertainty to provide clients with timely solutions that make them feel well-informed, secure, and confident. In addition, they must navigate more demanding client expectations and stringent regulatory scrutiny:
Advisors must ensure all client-facing materials are up to date, fully compliant, and tailored to their clients’ personal circumstances in order to create the most engaging client experience.
An estimated $30 trillion in assets is expected to be passed down from baby boomers to millennials over the next few years – and pressure is on for advisors to compete in an environment where solutions are becoming cheaper, faster, and more accessible. The question is how do they stay above water and continue to demonstrate that great advantage they will bring to their clients and prospects? Learn how to accelerate your firm’s client engagement strategy with three key characteristics:
Focused
A financial advisor’s best use of time is engaging with clients and prospects. Consequently, when an advisor spends time searching for client-facing content, manually creating materials for clients, or waiting for internal teams, third parties and compliance before client meetings, advisors may soon be left wondering where their clients went.
The most successful advisors have a consolidated approach to client engagement, one that provides a consistent experience and keeps clients well informed, especially in the face of market volatility. They leverage a central hub that keeps them up to speed on the latest market developments, new solutions, as well as firm and industry trends. These advisors can easily access compliant materials with precise, relevant messaging for each client.
By anticipating and addressing a client’s concerns before they are brought up, focused advisors leave them feeling reassured and confident in their investments.
Proactive
Clients and prospects want proactive advisors who work in lockstep with them as things progress, yet advisors and their internal teams can’t always ensure a client’s needs are met on time. To deliver consistent, timely engagement, the best advisors will have a platform in place to automate the manual aspects of client engagement – from pulling together customized reports and proposals, to automatically tying the latest data into fact sheets and client reviews—all within the walls of compliance.
In doing so, advisors will provide a superior client experience that’s proactively built on both trust and reliability.
Prepared & Educated
The best way for advisors to have meaningful conversations with clients is to learn everything they can about their clients’ priorities and goals to provide them with tailored solutions.
Seismic brings visibility to how clients are interacting with materials, advisors get insights into which aspects of sales collateral best resonate with clients and ultimately drive revenue.
With a system that is constantly learning, advisors are equipped to serve fully personalized materials to clients, ensuring they stand out in today’s competitive landscape.
Since advisors’ roles have switched from the Goliaths to the Davids, they can no longer afford delayed, generic interactions with clients. With a rise in competition and customer expectations, the stakes are now too high, and advisors’ books of business will diminish. Learn how advisors can make the most of every client interaction in Seismic’s upcoming webinar Accelerate Your Firm’s Client Engagement Strategy on Thursday, September 26th at 3PM ET. Ensure advisors are equipped with the tools and strategy to proactively engage with clients in a timely, comprehensive, and personalized manner, and reserve your seat today.
