More than 330 financial services industry professionals working in Wealth Management, Insurance, Asset Management, and Banking across the United States, United Kingdom, France, Germany, and Australia were surveyed to understand how AI advancements are transforming client-facing teams such as advisors, bankers, relationship managers, and wholesalers.

Enablement’s responsibilities and tech investments are on the rise
While the majority (94%) of financial services industry leaders already use enablement technology at work, nearly all  (97%)  respondents said AI advancements and the ways they can bolster enablement efforts are a major driving force behind their increased tech spending. The study found that:

• Companies that are ramping up their tech investment are doing so to bolster key business functions, such as managing rapid organisational change (60%) and adapting to evolving customer expectations (57%).
• Nearly all (97%) financial services leaders said AI advancements are a major driving force behind the increase in their tech investment.
• 95% said their ability to use AI tools at work for enablement tasks, non-enablement tasks, or both is another major factor in investing in new technologies.
• 92% believe that AI will be indispensable in providing personalised customer experiences in the next 5 years.

“Changing client expectations and preferences, coupled with the promise of newer technologies such as generative AI, are reshaping the ways financial services companies operate,” said Kerry Ryan, CPWA® , Senior Director of Financial Services Industry Marketing, Seismic. “Our new study highlights the undeniable impact that the fusion of AI and go-to-market strategy has on boosting the bottom line. Adopting the right solutions empowers client-facing teams to adapt to evolving client demands, ensuring they can foster the deep, lasting relationships our industry is known for.”

Companies are adapting to better support AI adoption
The survey also revealed that the rise of AI offers more than just day-to-day changes within the sector. As part of this transformation, AI is expected to optimise key industry functions across sales (61%), marketing (61%), and strategy and operations (49%). More importantly, 85% recognise AI literacy as an essential skill for client-facing professionals. As a result, this has prompted firms to focus on developing AI skill sets across their teams:

• Over two-thirds (69%) of financial services leaders have updated or enhanced/expanded training. More specifically, 91% of financial services leaders are prioritising their own AI literacy to motivate others in their team to use AI and 89% are prioritising the AI literacy of their team.
• To ensure they have the right people for the job, 40% have evolved their hiring needs to allow for AI-driven transformation.

Technology buy-in is an uphill battle
However, despite concerted efforts to lay the foundation for the success of new technologies, most  (92%) GTM financial services leaders continue to experience barriers to adoption:

• Two-thirds (66%) of GTM financial services leaders have experienced significant barriers to AI adoption, with 42% citing financial resource constraints as a primary obstacle.
• Over half (56%) said it is difficult to get the necessary buy-in from their team to implement new technologies at their company, with a misunderstanding of the purposes of AI from an executive (39%) and management level (51%).
• 67% believe generational differences in leadership make it more challenging to get buy-in to implement new technologies at their company, and Gen Zers were 19% more likely than average to say this.

For more findings from Revenue Enablement in Financial Services: 2024 Global Findings & Insights, head to the Seismic Blog or download the full report here. Learn more about how Seismic works with 400+ financial services firms by visiting our website.

METHODOLOGY
Seismic conducted the ’Revenue Enablement in Financial Services: 2024 Global Findings & Insights’ survey online between July 23 and August 9, 2024. The study reflects the opinions of 330 full-time employees working in the financial services industry, including in Wealth Management, Insurance, Asset Management, and Banking in the United States, United Kingdom, France, Germany, and Australia. The survey was conducted at 95% confidence with a +/- 10% margin of error.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter) and Instagram.

Media Contact
Red Lorry Yellow Lorry for Seismic
SeismicEMEA@rlyl.com

The post AI advancements are boosting tech investment in the majority of financial services firms, according to new research from Seismic appeared first on Seismic.

More than 400 full-time managers and senior leaders in sales, enablement, marketing and customer success roles within the United Kingdom were surveyed to understand AI’s role on the rising influence and expectation of enablement teams. The study found that:

• 91% of UK GTM leaders cited AI advancements as a key factor behind the increase in their tech investment.
• 89% are increasing their tech investment to enhance their ability to demonstrate enablement impact, as new AI features enable leaders to prove ROI.
• 93% believe their team’s reliance on technology has increased over the last 12 months, with 88% of respondents predicting this will continue into 2025, spotlighting the importance of future-proofing GTM teams with the right capabilities and tools.

“Enablement teams have become increasingly influential, driving strategic change and leveraging AI to optimise their processes and initiatives within their organisations – earning them a seat at the table with their GTM leadership and C-suite,” said Paige O’Neill, Chief Marketing Officer, Seismic. “The data is clear: if businesses are not looking to enablement technology to shorten the buying cycle and keep pace with customer expectations, they will be left behind.”

“This data certainly confirms the vision of enablement becoming a more strategic function,” said Romain Brun, Director of Business Operations, CybelAngel. “AI decreases time on tactical and time-consuming tasks for enablement professionals to focus more on being strategic partners for the business. With technology evolving and blending different functions of enablement, enablement investments are now seen by leadership as a comprehensive and strategic driver for results across the entire organisation.”

AI literacy is now a requirement
The survey also discovered that the majority (75%) of GTM leaders agree that AI will transform their industry within the next five years. The same amount of respondents believe that AI literacy is now an essential skill for GTM professionals. This has prompted them to focus on developing AI literacy across their teams, underscoring that training and coaching are just as vital to success as the technology itself:

• Nearly all (97%) agree that they need to learn new skills to keep up with AI advancements.
• GTM leaders have already launched AI-focused training programs, with 72% implementing them for current employees and 68% offering them to new hires.
• Over half of respondents (55%) noted that their company is already offering custom AI training programs that are catered to different generational learning preferences, while 72% say they plan to offer this in the future.

Adoption challenges today, transformation tomorrow
However, nearly half (49%) of respondents identified financial constraints as a key barrier to implementing AI-powered solutions.

Generational differences in leadership also pose challenges, with over half (61%) of respondents sharing that these generational differences make it difficult to secure buy-in for new technologies. What’s more,66% revealed the term “AI” carries a stigma. This has led to almost half (48%) of respondents avoiding using the term in official communications, even when AI solutions are being used.

Despite the obstacles, optimism prevails with 92% of respondents predicting increased acceptance of AI across all generations within the next five years. Gen Z GTM leaders are at the forefront of this, as 93% are currently advocating for the adoption of new technologies within their companies, compared to just 66% of Gen X GTM leaders.

For more information about ‘Generation Enablement Report: Driving Strategic Change with the Power of AI’, visit the Seismic blog or download the full report here.

METHODOLOGY
Seismic conducted the ‘Generation Enablement Report: Driving Strategic Change with the Power of AI’ online between July 24 and August 12, 2024. It reflects the opinions of 400 full-time employees in a sales, marketing, enablement, or customer success role at the management level or above in the United Kingdom. It was conducted at 95% confidence with a +/- 4% margin of error.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter) and Instagram.

Media Contact
Red Lorry Yellow Lorry for Seismic
SeismicEMEA@rlyl.com

The post Business leaders plan to boost tech investment by nearly a quarter in 2025, according to new research from Seismic appeared first on Seismic.

Today’s B2B customers control the buying cycle more than ever before, a trend that picked up speed in 2020 and remained steady since then. With more education and information at their fingertips, buyers are choosing digital self-service routes over working with a human sales rep – and as a result, only 5% of the buyer’s journey is spent with a salesperson, according to Gartner. 

With buyers in the driver’s seat, Go-to-Market (GTM) teams must adapt to deliver the best possible experience at every customer touchpoint. Organisations investing in enablement technology are positioned to succeed: According to new Seismic research, 91% of survey respondents said enablement technology helps them provide a better customer experience, and 83% said their enablement tools will help their organisation maintain and grow its customer base in 2024.  

Seismic’s Spring/Summer 2024 Product Release includes new capabilities that help businesses meet the needs of modern buyers: 

• Aura Copilot: Now available for early access, Aura Copilot drives GTM efficiency for enablement teams by speeding up and simplifying the creation of lessons, playbooks, and more. The generative AI assistant can tag content and generate descriptions at scale, saving precious time for content owners. With AI-generated analytics, GTM leaders can ask Aura Copilot questions about their data, such as how many sellers have completed a lesson or viewed a page, and receive answers in seconds. Plus, sellers can get in-the-moment access to the insights and content they need to close a deal. Learn more about Aura Copilot by clicking here. 
• Seismic for Meetings: To help reps better prepare for client meetings, enhanced workflows allow for seamless collaboration with colleagues ahead of a customer meeting, including the ability to define goals and objectives, set an agenda, and personalise content with ease. 
• New Seismic & Microsoft integrations: Combine the power of Seismic and Microsoft with upgraded integrations with Microsoft Copilot for Sales and Copilot for Microsoft 365. Additionally, Seismic for Meetings now integrates with Microsoft Teams and Microsoft Outlook, allowing reps to leverage Seismic right in the flow of their daily work. 

 “Sellers who are not prepared to maximize every window of opportunity in the sales cycle will fall flat. That’s why our latest product release arms them with the capabilities and resources they need to win,” said Krish Mantripragada, Chief Product Officer, Seismic. “We’re particularly excited about the launch of Aura Copilot after a series of pilot programs, which were met with high demand and participation from our customers. Our customers are eager to utilise generative AI across their enablement efforts, and we’re thrilled with the feedback we’ve received at this stage.” 

Customers in the pilot program used Aura Copilot’s capabilities nearly 50,000 times across the Seismic platform to streamline manual tasks such as creating lessons, answering questions, and generating summaries. 

“Seismic’s Aura Copilot has been fantastic for us. It’s incredibly easy to use and requires minimal review due to its accuracy,” said Jennifer Sutherland, Global Leader of Culture, Learning & Development, Trustwave. “We’ve used it for a variety of tasks, such as creating quizzes and course descriptions. This efficiency translates to a quicker turnaround for our salespeople, allowing us to swiftly implement new content, products, processes, and systems. The AI functionality within Seismic has been amazing, making our operations smoother and more responsive.” 

To learn more about the latest additions to the Seismic Enablement Cloud within the Spring/Summer 2024 Release, visit the Seismic Blog and view all recent product news on the Seismic Product Innovation Center.   

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia. 

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter) and Instagram. 

Media Contact
Natalie Beaulieu
Communications Director, Seismic
nbeaulieu@seismic.com 

 ### 

The post Seismic’s Spring/Summer 2024 Product Release helps reps deliver exceptional customer experiences and close deals faster appeared first on Seismic.

Exploring the adoption, use and effectiveness of enablement technology in particular, the research discovered that enablement leaders have experienced reluctance from all generations, from Baby Boomers to Generation Z. Specifically:

• Generation X came in high with 74% of enablement users recalling this generation’s resistance to enablement technology adoption at work.
• Millennials are also resisting with almost half (46%) of respondents noting their resistance to adapt or change.

Overcoming this unwillingness is crucial for businesses aiming to attain higher levels of organisational success and maximise the potential of their go-to-market (GTM) teams. This is imperative as 84% of respondents plan to either increase or retain their investment in enablement technology in 2024, with 83% of those saying it is key to weathering difficult economic times.

Solving integration and workflow issues
According to the study, 42% of those who use enablement technology reported organisational struggle to fully adopt enablement technology, with one of the main reasons being that not enough of their internal workflow has been integrated with their enablement tools.

As more than half (54%) of multi-departmental enablement users record inconsistent and varying levels of technology adoption across GTM teams, business leaders need to tackle various factors they cited as reasons for this imbalance:

• Varying levels of technology readiness (64%)
• Lack awareness of how they could use enablement technology (51%)
• More resistant to change than others (42%)

The need for custom training programs
Looking for a solution, 87% of respondents believe that comprehensive training programs, which cater to various learning styles and preferences, are critical when adopting new technology. While 91% agreed these programs are beneficial for all generations, the research highlighted the benefit for Generation Z in particular with respondents noting the speed of learning and adapting to new technologies as this generation’s top challenge, with a fifth (21%) experiencing trouble in this area.

Investing in custom training programs becomes even more critical as:

• 86% of respondents believe that more generations will utilise enablement technologies in the workplace in the next five years.
• 46% of respondents stated they would not work for a company that doesn’t use enablement tools.
• Almost a quarter (22%) of respondents are currently considering leaving their company due to a lack of tools to support their success.

In an era defined by rapid technological advancement and evolving workplace dynamics, the most mature organisations are utilising enablement to tackle generational differences,” said Paige O’Neill, Chief Marketing Officer, Seismic. “Custom training, powered by enablement technology, empowers workforces of all ages. It is clear enablement holds the keys to the most significant challenges we see today: engaging customers, scaling GTM teams, adopting new tech, improving productivity, and integrating AI-powered workflows. Moreover, the data in our latest report reveals that enablement helps bring people together and is crucial for fostering an agile, innovative workforce.”

“Technology, enablement or otherwise, is only as good as its adoption,” said Patricia Peral, Senior Director of GTM Enablement, Beeline. “As enablement leaders, one of our core responsibilities is to ensure that those who we expect to benefit from any new technology understand both how to use it, and the value of using it – no matter their generation. Additionally, we must ensure that we enable on tools not only at launch, but continuously, as people learn and adopt at different times in their journey.”

The new Generation Enablement Report: The Rise of Enablement’s Influence explores how attitudes and actions towards enablement technology adoption, use and effectiveness vary across Baby Boomers, Generation X, Millennials, and Generation Z. To learn more about the defining characteristics of Generation Enablement and dive deeper into regional and generational differences, visit the Seismic Blog or download the full report here.

METHODOLOGY
Seismic conducted the Generation Enablement survey online between February 22, 2024, and March 11, 2024. It reflects the opinions of 236 full-time employees in a sales, enablement, or customer success role at the management level or above in the United Kingdom, including 14% of those who have the title of VP of Customer Success, VP of Sales, VP of Marketing, Chief Revenue Officer, Chief Customer Officer, Chief Sales Officer, or Chief Marketing Officer. The research was conducted at 95% confidence with a +/- 4% margin of error.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, X (formerly Twitter), and Instagram.

Media Contact
Red Lorry Yellow Lorry
seismicEMEA@rlyl.com

The post Resistance to new technologies hinders enablement adoption among multi-generational workforces, Seismic survey finds appeared first on Seismic.

The appointment follows the company’s recent growth outside of its HQ in North America, with double-digit revenue growth year-over-year in international markets. It has also added more than 200 new customers over the last year in Europe, expanding its customer base of leading European brands including Siemens Healthineers and Aerogen. Russell will continue to build on this momentum and help Seismic meet the increased demand for enablement technology.

“I’m pleased to add Russell to our international roster and continue our investment in Europe and Asia-Pacific markets,” said Doug Winter, co-founder and CEO of Seismic. “Russell is a great addition to our team, and he knows exactly how to ignite growth in emerging markets for global brands.”

Russell brings more than three decades of enterprise software sales experience in Europe, leading revenue teams at global organizations such as Adobe, Sitecore and Infor. Most recently, he served as Chief Revenue Officer at Unily. Based in London, Russell will report directly to Seismic Chief Revenue Officer and President Hayden Stafford.

“I’m truly excited to become part of the Seismic team, especially considering its steady growth in the EMEA regions,” said Russell. “The momentum it has achieved so rapidly is impressive, and I’ve been lucky enough to see how Seismic’s recent Shift event enforces how professional this company is and how well we’re positioned to take advantage of the market opportunity. I’m eager to get started and meet my new colleagues, partners, and customers to continue the growth and success.”

To see all open career opportunities at Seismic, visit seismic.com/uk/careers.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com/uk and follow us on LinkedIn, X (formerly Twitter) and Instagram.

Media Contact
Red Lorry Yellow Lorry
seismicEMEA@rlyl.com

The post Seismic appoints Russell Webb as Senior VP of International Sales and Customer Success appeared first on Seismic.

Despite facing economic headwinds, 80% of GTM leaders anticipate revenue growth from incorporating AI into GTM strategies. Among this group, the respondents predict an average of 23% growth from AI utilisation over the next five years.  

With AI-enabled revenue growth on the near horizon, investment is on the up. 87% of those who use the enablement technology already have plans to further invest in 2024. These leaders anticipate enablement budgets to grow by 19% next year – a decision they largely attributed to advancements in AI, with the vast majority (85%) agreeing that these developments have motivated their company’s increasing investment in enablement technology going into next year.

While the data shows GTM leaders’ attentiveness to AI trends when making their investment decisions, it also identified a gap in their understanding of how AI is used in GTM processes. Despite the majority confirming that AI is a major driver for their investment in enablement, only half of the respondents (49%) said they are either very or somewhat familiar with the applications of AI in sales enablement. 

It’s why enablement tools like Seismic are critical to support businesses with their use of AI, from facilitating seamless integration within a business’s revenue operations to realising benefits like accelerating speed to market, improving efficiency, boosting win rates and ROI, and more. What’s promising is that this information gap hasn’t prevented the march toward progress, with 75% reporting they would like to deploy more AI solutions for their team within the next 12 months, and 22% already confirming that they will get new budget or funding for AI-dedicated projects and initiatives in the next 12 months. 

“The past year has been wrought with market challenges, which makes AI-powered enablement technology more crucial for business success than ever before,” said Doug Winter, CEO and cofounder, Seismic. “The proof is in the pudding: When an organisation’s enablement efforts are streamlined with AI technology, it drives greater GTM efficiency, operational optimisation, and better buyer experiences – all of which translate into a stronger bottom line. At Seismic, we are leading the charge to define the future of AI-powered enablement and look forward to working closely with our customers and partners on this endeavor.” 

Additional key report findings include: 

• The majority (68%) of respondents believe that companies who fail to effectively incorporate AI into their GTM processes will fall behind their competitors within the next three years 
• The three top functions that GTM leaders are leveraging AI-powered enablement tools for are: 
  • 63% use it for content analytics
  • 48% use it for content distribution
  • 46% use it for content creation, editing, and management
• And businesses are reaping the benefits. Of those who have implemented AI tools: 
  • 76% say that their company has noted an increase in customer satisfaction since implementing AI into their enablement processes 
  • 83% noted an increase in brand engagement since implementing AI in its enablement processes
• 78% of GTM leaders who have deployed AI tools report that they encountered initial hurdles before eventually realising positive outcomes
• The implementation of AI technology takes time and does not come without challenges. Of those who faced challenges, 56% report integration issues, 54% report a lack of understanding, and 37% report issues with data consistency and quality
• That said, the data is clear: the benefits far outweigh the challenges, with 47% of GTM leaders believing that AI is the primary force behind evolving customer experiences today

To learn more about the State of AI in Enablement: 2023 Report, download the full report with global findings here.

METHODOLOGY
Seismic conducted the State of AI in Enablement survey online between September 3 and 15, 2023. It reflects the opinions of 202 full-time employees in a sales, enablement, or customer success role at the management level or above in the United Kingdom and was conducted at 95% confidence with a +/- 4% margin of error.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
seismicemea@rlyl.com

The post AI linked to revenue growth: Seismic research reveals that 80% of sales leaders expect revenue gains from incorporating AI into go-to-market strategies appeared first on Seismic.

The war for talent, the Great Resignation, the Great Reshuffle – no matter what it’s called, today’s competitive job market continues to create challenges for businesses across every industry. High sales rep attrition can quickly lead to missing revenue goals and according to Forrester, the average cost of replacing one seller is approximately $200,000. Seismic’s Spring 2022 Release enables teams to improve speed-to-competency for new reps, hone skills systematically and scale consistent coaching, helping organisations better cultivate a more confident, effective and loyal sales team.

“Go-to-market leaders know all too well how inefficient onboarding, ineffective training and high attrition can lead to missing their number. Fortunately, a strong enablement programme can help solve these problems by equipping teams with the right skills, tools and content to ramp quickly, receive consistent coaching and effectively engage customers,” said Krish Mantripragada, Chief Product Officer, Seismic. “Our Spring 2022 Release focuses on enabling customer-facing teams to learn, grow and win in today’s hybrid, omnichannel selling environment.”

New features and capabilities available to Seismic customers today include:

• Automated Coaching: Build high-performing teams by providing real-time feedback on multimedia practice sessions. Powered by machine learning, individuals receive immediate analysis on filler word usage, keyword accuracy, speaking pace and more, allowing managers to spend more time on team development
• Training Overview Dashboards: Provide managers with actionable insights on their teams’ training performance, allowing them to quickly identify opportunities for further coaching and improvement
• Learning Data via Snowflake: Achieve greater flexibility in aligning learning data to unique business goals with a direct import from Snowflake Data Marketplace into a dashboard of choice
• Email Blast Enhancements​: Drive higher engagement by making every email stand out by attaching images and gifs, and create templates with more ease and flexibility using Seismic’s new Simple Email Editor
• Content Notifications: Stay up-to-date on new or updated content by receiving notifications at users’ preferred frequency and channel – choose from the Seismic app, email, Slack or Microsoft Teams

“Seismic helps us build alignment between our sales effectiveness programmes and the performance of the individuals and teams we are enabling,” said Eileen Brooker, GVP of Sales Effectiveness and Communications, Informatica. “Seismic’s integrated cloud is important to our success and creates value for our company through decreased ramp time.”

Read the Seismic Blog to learn more about the latest additions to the Seismic Enablement Cloud. To see how Seismic enables teams to grow revenue, visit Seismic.com.

About Seismic

Seismic is the global leader in enablement, helping organisations engage customers, enable teams and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact

Natalie Beaulieu
Senior Public Relations Manager, Seismic
nbeaulieu@seismic.com

###

The post Seismic Spring 2022 Release adds new, robust learning and coaching capabilities to enable winning teams appeared first on Seismic.

The launch of Seismic on Microsoft Azure Marketplace is the latest milestone in the two companies’ partnership and improves the digital selling and buying experiences for sellers and buyers alike.

The Seismic Enablement Cloud provides customer-facing teams with the right skills, tools and insights to effectively engage with customers and drive revenue growth. Using Seismic and Microsoft together provides sellers with the content and recommendations they need, right in the Microsoft apps they use daily, including Microsoft Dynamics 365, Microsoft Teams, Microsoft SharePoint and Office 365. For enablement teams and admins, Seismic’s integration with Microsoft Azure supports syncing to enable full-text search indexing, thumbnail generation and optimised performance.

“Microsoft is a longstanding strategic partner of Seismic, and our entry into the Microsoft Azure Marketplace deepens our collaboration even further,” said Preseetha Pettigrew, Vice President, Strategic Alliances, Seismic. “This is a win for our current and future customers who are looking to maximise value across their sales, marketing and enablement tech stacks.”

“Through Microsoft Azure Marketplace, customers around the world can easily find, buy and deploy partner solutions they can trust, all certified and optimised to run on Azure,” said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. “We’re happy to welcome Seismic to the growing Azure Marketplace ecosystem.”

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

Learn more about Seismic and get it now by visiting its page on the Azure Marketplace.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
Natalie Beaulieu
Senior Public Relations Manager, Seismic
nbeaulieu@seismic.com

The post Seismic Enablement Cloud Now Available on Microsoft Azure Marketplace appeared first on Seismic.

As B2B sales processes continue to evolve for today’s digital-first environment, organisations have turned to enablement to help go-to-market teams engage buyers across the sales journey. But until now, enablement technology encompassed multiple sub-categories and point solutions across various systems and disjointed workflows. The Seismic Enablement Cloud delivers a modern, AI-powered platform to enable customer-facing teams, drive productivity and grow revenue.

“For more than a decade, Seismic has helped develop and shape the enablement industry in partnership with our 2,200+ customers. Leading organisations view enablement as mission-critical to their growth, and it has become a core part of the enterprise tech stack. Now we are revolutionising the space by bringing all of the pillars of modern enablement under one, unified cloud,” said Krish Mantripragada, Chief Product Officer, Seismic. “In this new era of selling, customer-facing teams need more than content management and basic analytics to engage today’s buyers. The Enablement Cloud redefines the boundaries of enablement, delivering the most comprehensive suite of products and solutions to empower the entire go-to-market engine.”

What’s in the Enablement Cloud? 
The Enablement Cloud brings together Seismic’s industry-leading products, capabilities and integrations under one enterprise-grade platform to support end-to-end workflows for customer-facing teams, including: 

• Strategy and Planning: Plan, execute, measure and iterate enablement and training programmes in one coordinated, streamlined workflow  

• Sales Content Management: Build, activate and control content for sales teams, and make it easy for reps to organise, find and share customer-facing assets  
• Learning and Coaching: Onboard new hires, continuously train and improve the performance of teams with engaging learning, AI-assisted coaching and skills development  
• Buyer Engagement: Create compelling, personalised buyer experiences across all touchpoints and digital channels to move deals forward, including social media, email, digital sales rooms and more 
• Content Automation: Produce targeted content through dynamic templates and quick assembly – even those that require data integrations  
• Enablement Intelligence: Bring science to sales by equipping leaders with comprehensive insights into the behaviours, activities and content that increase productivity and deliver the best outcomes 

• Integrations: Give sellers access to Seismic no matter where they’re working from with more than 150 integrations, including Salesforce, Microsoft, Google and other Seismic partners 

“When we understood the Seismic Enablement Cloud and the pieces brought together in that singular environment, it was very clear to us that it’s the trajectory we need to be on to have a better experience for our sales stakeholders. It’s critical for us to create a seamless singular environment that sales returns to daily,” said Ron Nagel, Senior Director of Sales Enablement and Strategic CRM Initiatives, Experian. “We’ve seen a 10% increase in deal size against similar business units when we compare who’s using the Enablement Cloud tools on a frequent basis.”

Explore the Enablement Cloud
With the Seismic Enablement Cloud, teams can realise value and unlock opportunities they may otherwise miss with disparate tools and systems, including:

• New and unique insights that provide a holistic view of enablement programme performance. When content, training and engagement data are all on the same cloud, teams can easily identify, diagnose and solve for under-performing initiatives.
• Ability to grow and scale enablement programmes without changing platforms. Whether organisations have a sophisticated enablement programme or are just starting their enablement journey, the Enablement Cloud is extensible and can grow to meet evolving needs and greater complexity.
• One seamless, centralised workflow for sellers and customer-facing teams. Save time and make reps lives easier by giving them access to all the resources they need in one place.

To continue exploring the Enablement Cloud and see how Seismic enables teams to grow revenue, head to Seismic’s website or read more on the Seismic Blog. Customers can learn more about the Enablement Cloud by visiting Seismic’s booth at Forrester’s B2B Summit North America next week, 2–4 May, 2022.

Keep riding the next wave of enablement by registering today for Seismic Shift, the annual conference for Seismic customers and partners, returning this fall to San Diego on 25–28 October, 2022. 

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams and ignite revenue growth. The Seismic Enablement Cloud^TM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
Natalie Beaulieu
Senior Public Relations Manager, Seismic
nbeaulieu@seismic.com 

The post Seismic introduces the Seismic Enablement Cloud™ appeared first on Seismic.

Hayden brings to Seismic more than 25 years of experience leading teams at global technology brands. Most recently, he served as President of Global Client Engagement at Pegasystems, where he was responsible for all global GTM functions, including sales, customer success, marketing, strategy and operations and channel partners. Prior to Pegasystems, Hayden was Corporate Vice President of Global Microsoft Business Applications (Microsoft Dynamics 365), where he was accountable for the business unit’s global sales, operations, strategy and enablement. Before Microsoft, Hayden was an SVP at Salesforce and served more than 10 years at IBM.

“Hayden has a proven track record of leading strong teams and expanding channel ecosystems at some of the most successful public software companies in the world. I’m excited to welcome him to Seismic and to see how he’ll guide our teams and business to new levels of excellence,” said Doug Winter, CEO and co-founder, Seismic. “His experience spearheading international growth at the helm of GTM teams will be an immense asset to Seismic’s future.”

Hayden joins Seismic after the company recently surpassed $280 million in annual revenue run rate at the close of its fiscal year 2022, a 50% increase year over year. In addition to robust revenue growth, Seismic tripled its customer base in FY22 and drove a 100% increase in engaged users.

“I’m thrilled to join Doug and the rest of the Seismic team, especially coming off the heels of the company’s record-breaking fiscal year and fourth quarter,” said Hayden. “There are tremendous opportunities in front of us. I’m eager to get to work, meet my new teams, collaborate with our partners and help Seismic continue to deliver a superior experience to our customers around the world.”

Hayden holds an MBA from the Weatherhead School of Management at Case Western Reserve University and a Bachelor of Science from Saint Lawrence University. He lives in Ohio with his family.

Seismic is actively hiring across all departments and regions of the organisation. For information on career opportunities at Seismic, please visit seismic.com/company/careers. To learn more about how companies enable their teams and grow revenue with Seismic, visit our website.

About Seismic
Seismic is the global leader in enablement, helping organisations engage customers, enable teams and ignite revenue growth. The Seismic Enablement CloudTM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organisations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe and Australia.

To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.

Media Contact
Natalie Beaulieu
Senior Public Relations Manager, Seismic
nbeaulieu@seismic.com

The post Seismic appoints Hayden Stafford as President and Chief Revenue Officer appeared first on Seismic.