We want everyone to experience the magic of Shift – not just the lucky ones who could be with us in San Diego – so we’re bringing you a daily recap to capture the biggest news, the most inspiring insights, and some of the fun, too.  

Without further ado, here are a few of the highlights from day one, and a sneak peek at what’s to come!  

We pushed what’s possible 

Shift has always been about changing mindsets, challenging the status quo, and embracing transformation. This year, Seismic’s CEO and Co-Founder Doug Winter took that to a whole new level in his opening keynote.  

He started by focusing on the rate of change in the industry today, largely driven by AI. He shared that sales teams are adopting AI at 2x the rate of other functions (McKinsey and Company) – and that inherently changes the way enablement teams must enable their sellers.  

Then, Doug posited that the only way enablement teams can drive transformation through their organizations is by driving behavior change for sellers, all while reducing operational expenses.  

That scrutiny means that enablement teams are asked “how is it going?” and “are we ready?” more and more often. With transformational enablement, leaders are better prepared to answer those questions, connect the value of their programs to business impact, and make progress toward key business outcomes.  

Doug was joined on stage by representatives from Microsoft, Oracle, Ameriprise Financial Services, and GitHub to share how they’ve answered those questions with Seismic – through more integrated tech, more value-focused enablement, and more data-driven decision-making.  

So, how is it going for your team? And are you ready?  If you’re not quite sure, Seismic and our new Strategic Enablement Services team is here to help you transform your enablement team into a revenue driver.  

We celebrated what’s possible 

Then, Seismic’s CMO Paige O’Neill recognized this year’s Magnitude and Advocacy award winners. Winning the prestigious Enablement Leader of the Year award was Nicole Ward from OneSource Virtual.  

Paige also unveiled Shift’s philanthropic partnership with Canine Companions. Canine Companions pushes what’s possible by providing expertly trained service dogs to adults, children, and veterans with disabilities, completely free of charge. Seismic is matching up to $10,000 dollars of donations raised here.  

We treated ourselves  

I scream, you scream, we all scream for… Seismic for Meetings! Attendees enjoyed an ice cream social to celebrate and try out Seismic for Meetings. If you’re ready to treat your customers to better, more effective meetings and meeting follow ups, it’s time to check out Seismic for Meetings for yourself.  

We explored all our possibilities at Shift  

Shift is also about the little moments of connection that happen between all the keynotes, breakouts, and panel discussions. Here are a few of those moments that are not to be missed – if you’re on site with us, seek them out! If not, consider this a glimpse behind the curtain of what makes Shift so special.  

• Braindates: Networking without the awkwardness? Yes, please! Braindates are 1:1 or small group conversations focused on specific topics or problems. Sign up for one in the event app!  

• Expert Epicenter: Meet with product and services experts from Seismic at the Expert Epicenter. Stop by to learn best practices, test new product capabilities, and more! 

• Aftershock: Did someone say swag? Stop by the Aftershock store for swag so stylish it’ll shock your coworkers. If you’re not on site, you can still snag Seismic gear here! 

• Sponsors and Partners: Head to The Hub to meet with our sponsors and partners. You’ll find folks from Microsoft Dynamics 365, Tiled, Ceros, Soar, Bridger, Proofpoint, Responsive, Slide Genius, Vimeo, Canine Companions, Revenue Enablement Society, and The Enablement Squad. Oh my!  

As we’re typing this, Shift attendees are experiencing another one of those opportunities to connect at our “Find Your People” Party. They’re finding common ground over the Seismic products they use, the places they call home, and everything in between.

Come back tomorrow to see how we’ll continue to push what’s possible  

We’ll be back with news from our product keynote, breakout sessions, and more. For real-time updates and intel from Shift, check out Seismic on social media. Give us follow on LinkedIn, X, Instagram, or Facebook! 

The post Seismic Shift ‘24: Day One Highlights  appeared first on Seismic.

We’ve just launched virtual registration for Shift, so anyone, anywhere can tune in and livestream the keynote speeches for free – all you need to do is register on the Shift website. But, if you’ve never attended Shift, we’ll share a brief overview of the event, as well as what’s in store for this year!  

What is Seismic Shift?

Personally, Shift is my second favorite Seismic event of the year. My personal favorite is Seismic Activity, but I digress. Shift is a close second because it embodies the spirit of our mission, “We ignite growth,” as well as our Seismic value, “We champion the customer.” 

Traditionally, Shift has been a multi-day customer experience hosted by Seismic in San Diego. However, last year, we hosted Digital Shift for the first time. It was such a success that we decided to bring it back again – this time, to both our customers and prospects. 

Seismic Shift is a two-and-a-half-day conference that includes hands-on training workshops, in-depth product sessions, and a glimpse into the Seismic product roadmap. Attendees get to hear from world-class leaders, industry visionaries, and their peers in the enablement space. Seismic customers will also share their unique stories and how they’ve used the Seismic platform to get the greatest ROI, gain efficiencies, and improve their organizations. 

What’s in store for Shift 22?

I’m so glad you asked. The agenda for Shift 22 is jam-packed with keynote speakers, panel discussions, and workshops designed to help you and your organization ignite growth. 

Perhaps, most importantly, Shift 22 attendees will get a first look at Seismic’s product roadmap. I myself have seen a glimpse, and I don’t think you’ll want to miss it when Seismic Chief Product Officer Krish Mantripragada takes the stage. 

Krish won’t be the only speaker at this year’s event. There are several other keynote speakers who we’re excited to hear from. Here’s a sneak peek!

Doug Winter

Alongside Krish Mantripragada, Seismic CEO Doug Winter will deliver the event’s opening keynote which will highlight our vision for the Seismic Enablement Cloud, as well as how it will help our customers ignite growth. 

Amy Purdy

Amy is a global motivational and keynote speaker, a three-time Paralympic medalist, and the head of Amy Purdy LLC. She will share her story of perseverance and how we can all bounce back and live a life beyond limits. 

Hayden Stafford

Hayden is Seismic’s President and Chief Revenue Officer (CRO) where he oversees sales and customer success teams. In his keynote address, he will celebrate customers and how they’ve taken enablement from being a nice-to-have to a must-have for their organization’s success. 

Duncan Wardle

Few people are better positioned than Duncan Wardle to speak about the power of creativity. Prior to his role at id8 & Innov8, Duncan Wardle spent more than 25 years as the Head of Innovation and Creativity at The Walt Disney Company. In his keynote speech, he will deliver a crash course on how to foster a culture of creativity and innovation within your company. 

Magic Johnson

His on-court accomplishments and accolades range from five-time NBA champion and three-time NBA Finals MVP to three-time NBA MVP and 12-time NBA All-Star. He’s done everything you can do on the hardwood, but he’s also pivoted into several highly-successful business ventures. In his keynote speech, Magic will discuss how he cultivates smart growth by adapting and expanding. 

A bevy of breakout sessions

Over the course of the two-and-a-half-day event, there will be several opportunities for customers and prospects to connect with Seismic subject matter experts. This year Seismic Shift will host 40 breakout sessions ranging from social selling adoption to innovations in learning and coaching. 

Everything in between

Seismic Shift is a destination for inspiration, but it’s also an opportunity to socialize with your peers in enablement. Throughout the week, we will host meals, wellness sessions, happy hours, and parties for networking and relationship-building. 

What’s next? 

Although you can’t join us in person, there’s still time to catch our keynotes virtually! Register today for your virtual pass, and we hope to see you next year in San Diego for Shift 2023!

The post What to expect at Seismic Shift appeared first on Seismic.

The transformation that accelerated in 2020 was always on the horizon. Businesses anticipated a three-to-five-year journey toward a future influenced by artificial intelligence (AI) and machine learning (ML). This future felt distant when companies initially transitioned to digital-first sales motions—what a difference a year makes! 

Today, on Day 2 of Digital Shift, Seismic Chief Product Officer Krish Mantripragada shared the company’s vision for the future and unveiled a product roadmap that will empower go-to-market (GTM) teams to capture every revenue moment across every digital channel. 

A vision for better buyer engagement and  AI-guided selling

As he spoke from a camera in his home office, Mantripragada noted that “This might just be the new normal. B2B selling has always been about building trusted relationships with your buyers, now it’s gone digital.” And the research bears it out. He reiterated McKinsey’s findings that 75 percent of buyers prefer to continue with digital interactions moving forward, while 97 percent of buyers are willing to spend up to $50,000 in virtual environments, and another 15 percent are willing to spend up to $1,000,000 without face-to-face interaction. 

Customers’ rapid acceptance and adoption of digital-first selling is transforming the buyer’s journey. As buyers increasingly opt to engage across multiple digital channels, including email, social media, review sites, and more—Mantripragada noted that “every one of these interactions is a revenue-generating moment.” To meet buyer needs at every stage of the journey, sellers need the tools to share the right content in context, at the right time. Mantripragada highlighted several of the capabilities available or soon to be available in the Seismic platform that empower sellers to engage effectively with every buyer on their terms:

• Interactive Content – Create beautiful interactive, highly engaging content, to equip buyers for immersive experiences
• Engagement Center – A single location to manage all buyer and seller interactions over time and where buyers can bookmark and revisit content
• Email Blast – Tools that enable sellers to nurture contacts while giving marketing full control to manage the latest, brand-compliant content. 
• LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction.
• LiveSocial – Seismic’s social selling platform (from the Grapevine6 acquisition) that enables sellers to share authentic content to social channels from a live feed of marketing-curated content based on seller interests, activities, and profile will be extended to email and SMS over a couple of quarters.
• Dynamic Email Templates enable sellers to be more productive through LiveDocs technology that personalizes emails at scale
• Global Privacy Management demonstrates Seismic’s commitment to delivering enhanced compliance solutions to ensure adherence to all privacy and security regulations around the world. 

Yesterday, when asked where sales enablement is headed, Nintex Chief Marketing and Strategy Officer Dustin Grosse envisioned a future with digital assistants that enable sales teams to be smarter and learn faster. And in a move to make that future a reality Mantripragada today announced Seismic Aura, Seismic’s own AI technology. Seismic Aura blends human learning and machine learning (ML) to make every interaction smarter. Mantripragada noted that “humans can analyze only so much. Buried inside data are patterns, behavior, and insights that will hold keys to your questions and undiscovered opportunities. We are combining human intelligence and machine intelligence to harness the power of this data.”

Seismic Aura is purpose-built to make predictions that work at scale, while respecting all privacy and compliance requirements. The AI-driven technology enables smarter sales plays directly in customer relationship management (CRM) environments, starting with Salesforce and later with Microsoft Dynamics. 

Specific applications of Seismic Aura that Mantripragada highlighted include:

• CRM SmartPlays use predictive intelligence to recommend the most effective sales plays at the right time
• Seismic SideKick is an omnipresent Google Chrome extension, powered by Seismic Aura to captures contextual information and make intelligent recommendations regarding the best content to share with an opportunity. Continuous learning improves recommendations over time, based on what does and doesn’t work in buyer engagements

CEOs weigh in on GTM resilience and growth

Seismic co-founder and CEO Doug Winter hosted a keynote discussion with three executives whose companies champion enablement. Gainsight CEO Nick Mehta, Outreach CEO Manny Medina, and Oxygen Exp CEO and Sales Enablement Society founding and executive board member Juliana Stancampiano discussed the importance of breaking down silos and creating an end-to-end experience that drives alignment from marketing and enablement all the way through to sales and customer success. Doing so, they noted, ensures that customers have a consistent experience during every touchpoint with each business function. 

Each of the CEOs also discussed how the movement for social justice created an opportunity for open and honest dialogues about race and gender, as well as challenges such as imposter syndrome in the workplace. 

Partners on Seismic

Seismic’s partners play an important role in driving value for our shared customers. Their technology, support, and services extend the benefits of the Seismic platform and empower go-to-market teams to deliver greater buying experiences. Several Seismic partners led on-demand breakout sessions at Digital Shift.

Gong shares five data-driven tips to increase win rates

Should I turn my camera on for all customer engagements? Should I ask a buyer if they need more time? When should I ask for a meeting? Seismic partner Gong’s platform automatically captures all sales interactions–from emails to calls and web conferencing meetings–and analyzes how buyer and seller behaviors and trends impact results. In this riveting breakout session, Gong Head of Content Strategy Devin Reed shares the company’s five best data-backed insights from 2020. 

LeapPoint ConnectedWork^TM drives greater outcomes

Seismic partner LeapPoint’s CEO Nicholas DeBenedetto and Managing Director Janelle Nash delivered a breakout session where they discussed the challenges organizations face when sales and marketing are misaligned. They embraced the importance of setting shared goals, as well as five key steps companies can take to build stronger sales and marketing alignment.

Lessonly helps sellers do better work 

Lessonly co-founder and CEO Max Yoder led a breakout session that detailed the company’s two-year partnership with Seismic. He conveyed the importance of Lessonly’s integration with the Seismic platform which enables sellers to learn what matters, why it matters, and train on how to do it. The Lessonly and Seismic partnership is strategically designed to support better engagement—by training sellers on content and how to share it, sellers become well-positioned to share it with the right buyer at the right time, and in the right way. 

Outreach helps sellers build greater mindshare

In the digital environment, sellers have to work harder than ever to meet with customers and prospects. With competitors jockeying to understand your customer needs, building mindshare among customers and prospects is critical to driving new business opportunities. Outreach Vice President of Sales David Rubenstein shares how the Outreach platform empowers representatives in the Financial Services industry to increase their level of engagement. The platform offers intelligent actions that show sales reps where to focus and how to engage prospects with next-best actions, making buyer experiences more effective.

Thank you, Digital Shift attendees!

A special thanks to everyone from customers and partners to industry leaders who joined us during Digital Shift. We look forward to continuing to work together over the course of the year. If you couldn’t join us or if you have sessions that you’d like to view, on-demand content will be made available on the Digital Shift platform. 

You can also continue the journey with us next week as we spotlight the Seismic Digital Shift Awards recipients and their stories on the Seismic Blog. 

The post Digital Shift Day Two: Seismic product roadmap appeared first on Seismic.

Day 1 of Digital Shift featured sessions from industry thought leaders, motivational speakers, and Seismic leadership. Many of the day’s sessions acknowledged how 2020 accelerated digital transformation, but focused more on how this acceleration will continue to shape the future of sales enablement. From Seismic co-founder and CEO Doug Winter’s keynote address to a fireside chat with Salesforce Executive Vice President and General Manager of Financial Services Mark Sullivan, speakers laid the groundwork for the future of sales, marketing, enablement, and business as a whole. 

Digital Shift is sales enablement’s biggest industry and customer event. If you were unable to join us today, we hope to see you tomorrow. You will also be able to find all of the content on-demand on the Seismic Digital Shift platform website after the event is over. For a taste of what’s in store, check out a few highlights from Day 1.

A unified go-to-market vision

Seismic co-founder and CEO Doug Winter kicked off the event with his keynote address in which he highlighted many of our collective personal and professional changes in the past year. 

On a professional level, the way that we sell has changed significantly. Selling used to be an in-person, selling-driven, and transactional experience. Today’s environment is a buyer’s market and it requires sellers to place a greater emphasis on developing long-lasting relationships with customers and prospects. More than ever, sellers have to embrace digital-first approaches to connect with buyers where they are and on their terms.

Today, those terms are increasingly digital. According to McKinsey, 75 percent of buyers prefer digital interactions and plan to continue doing business this way going forward. 97 percent of buyers are willing to spend $50,000 in a digital environment, while 15 percent of buyers are willing to spend more than $1,000,0000, without meeting anyone face-to-face.

In order to remain competitive in this new environment, companies will need to embrace a future vision that includes a unified go-to-market engine. That means developing synergistic competencies across social, web, review sites, email, phone calls, and face-to-face. Marketers will need to reach further down the funnel, and sellers will need to reach higher in the funnel to nurture buyers and connect them with the right content on the right channel, at the right time. Customer Success teams will also be key to this relationship-building engagement so that the customers of today remain the customers of tomorrow. 

Enablement. Storytelling. Growth

Throughout the morning, leaders in their respective fields delivered keynotes and participated in illuminating discussions with members of the Seismic team. These conversations spanned everything from evolving workplace culture to telling stories that stick, and enabling growth and change across teams. 

John, John, and Jean-Philippe

Microsoft is both a Seismic partner and customer. Today, Microsoft Board of Directors Chair and Seismic Board of Directors Member John W. Thompson and Microsoft Executive Vice President & President of Global Sales, Marketing & Operations Jean-Philippe Courtois joined Seismic Chief Financial Officer John McCauley to discuss business transformation. The trio discussed everything from Microsoft’s hiring process for CEO Satya Nadella to creating cultural change in business, as well as the role leadership plays in driving alignment across marketing and sales. 

“All of us have tried to learn as fast as we can…an appetite to learn it all, all the time, as much as we can—to open your mind to great stuff happening outside of you, beyond you, and just in front of you.”

John-Philippe Courtois, Executive Vice President & President of Global Sales,
Marketing & Operations, Microsoft

Sales enablement game changers

Nintex Chief Marketing & Strategy Officer Dustin Grosse, Deloitte Principal & US Sales Transformation Leader Harry Datwani, and Seismic Vice President of Market Growth Heather Cole joined Seismic Chief Marketing Officer Michael Londgren in a mainstage panel where they discussed their respective visions for enablement, key “lessons learned” driving enablement transformations, and measuring enablement business impact.

Datwani described how Deloitte works with clients to scale the “secret sauce” of their top sellers across their sales team. In discussing measuring the business impact of enablement, Grosse noted the importance of aligning go-to-market teams on common metrics and then driving continuous improvement. Seismic’s Cole emphasized the importance of empathy for buyers and the importance of consistent storytelling throughout buyer journeys.

Kindra Hall

According to Hall, there are three key parts of a story journey: normal, explosion, and new normal. This is but one of many tips and best practices the New York Times bestselling author of Stories that Stick shared during her keynote. She also explained the biological reason why humans are drawn to stories and how our brains produce higher levels of cortisol and oxytocin when we hear stories.

“Storytelling is actually your best choice, not a last resort.”

Kindra Hall, President and Chief Storytelling Officer, Steller Collective

Katie Sowers

In a fireside chat with Seismic Vice President and Head of Enablement Irina Soriano, Katie Sowers, the first woman to coach in the Super Bowl shared her story and how events throughout her life gave her the drive to challenge the status quo and push boundaries. 

“We all have more that we can do—whether it’s improving in an area of weakness that we have. I have the power to create change in myself and in those around me”

Katie Sowers, former offensive coach, San Francisco 49ers

A Most Beautiful Thing

Seismic Vice President of Inclusion Donna DeBerry hosted an open conversation with Vanguard Group Chairman and CEO Bill McNabb and Arshay Cooper, the leader of the first all-Black rowing team about the importance of building trust and relationships, embracing an inclusive mindset, and becoming a change agent in the workplace.

“We have to avoid assumptions…challenge stereotypes and recognize—at times—what privileges we have. Continue to connect…I have a lot of white friends who say ‘I don’t know how to start the conversation at work around race.’ I say just connect with them as humans—ask them to lunch, talk about sports, and if you make mistakes, they won’t get upset because they know you—they know your heart. They know that you’re truly curious.”

Arshay Cooper, Author, A Most Beautiful Thing

Customers on Seismic

Last year, companies across the globe adopted digital-first strategies to engage buyers and customers. Over the course of the past year, we’ve partnered with our customers to improve the Seismic platform with customer experience at its core. We were joined by several customers who shared enablement best practices, as well as strategies for the Seismic platform. A few highlights from Seismic Shift Award recipients include: 

Citrix simplifies content discovery

Citrix Director Worldwide Sales Enablement Tolls & Services Nicole Ward shares how the company’s internal instance of Seismic, Sales IQ has garnered 98.5 percent adoption globally. Her team developed a content governance strategy that boosts sales efficiency through content discovery and ensures that sellers have access to the most up-to-date content to share with the right customer, at the right time. 

Lincoln Financial Group on innovating client engagement

A 115-year-old company, Lincoln Financial Group had an aging tech stack that needed to evolve in order for its wholesalers to share the right message to customers at the right time. Lincoln Financial Group Vice President of Digital Business Phil Armas’ team oversaw a transformation effort that used email templates and email blasts to share compliant content to buyers in different markets. 

Philips is delivering on its promise

The healthcare and personal care company is committed to fulfilling its promise of improving the lives of 2.5 billion people by 2030. When Philips launched its sales enablement function, the company leveraged Seismic customer success expertise to improve sales productivity, as well as customized customer and persona-driven engagements. 

How SAP became the largest social selling company

The company started small with a presence on LinkedIn and eventually expanded its social selling program through Grapevine6 (Now LiveSocial). Its sellers have helped transition the company to a more cutting edge brand—all while reaching 168 percent of quota amid increasing targets. 

More to come

Thank you to everyone who joined us for Day One of Seismic Digital Shift. We’re looking forward to Day Two where we’ll have more can’t-miss sessions and keynote speakers, including Seismic’s Chief Product Officer Krish Mantripragada who will share Seismic’s product vision for the future of sales enablement. 

If you couldn’t join us for Digital Shift, you’re in luck. You can watch binge-worthy content from the event on-demand.

The post Digital Shift Day One: Envisioning the future of enablement appeared first on Seismic.

This year’s event is the first time that Shift has gone digital and is open to the entire enablement community. We look forward to delivering a two-day event for you to enjoy from the comfort of your home office. 

Why should I attend?

As more engagement takes place in digital channels, sales enablement will play an increased role in bringing together marketers and sellers to deliver exceptional experiences for customers. Seismic Digital Shift is an event where attendees can learn from and be inspired by industry experts who are leading the way in creating personalized customer experiences that build trust and relationships at scale. 

The theme of this year’s event is Enablement. Storytelling. Growth. 

Join us March 24-25, 2021, and choose from 60+ sessions where more than 100 professionals will share actionable insights to help level-up your practice. Seismic customers will have access to an agenda that empowers users to harness the power of the full Seismic platform. If you haven’t already, register today! 

3 reasons you don’t want to miss Digital Shift

1 – The inspirational speakers

Digital Shift is a two-day, fully virtual sales enablement event for industry professionals and Seismic customers. Day one will feature keynote addresses from innovative thinkers who have made an impact in their respective industries. Speakers include: 

• John W. Thompson & Jean-Philippe Courtois –  Seismic CFO John McCauley will host a Master Class in Business Transformation with Lightspeed Venture Partner and Microsoft Board of Directors Chairman John W. Thompson and the Microsoft Executive Vice President & President of Global Sales, Marketing & Operations Jean-Philippe Courtois. 
• Katie Sowers – In a fireside chat, the first woman to coach in the Superbowl will discuss her unique experience challenging the status quo and enabling teams to work together to achieve more.  
• Kindra Hall – The New York Times bestselling author of Stories that Stick will share an inspirational keynote address that highlights how companies can grow their brand, attract new leads, and build more business through the art of storytelling. 
• Arshay Cooper – The leader of the first all-Black rowing team will be joined by the former Vanguard Group Chairman and CEO Bill McNabb to discuss how embracing diversity, equity, and inclusion enables businesses to unlock long-term success. 

2 – Thought leaders and industry practitioners

Seismic’s leadership will also take the virtual stage, including co-founder and CEO Doug Winter, CMO Michael Londgren, CPO Krish Mantripragada, CCO Andy Bergen, CFO John McCauley, as well as Vice President of Market Growth Heather Cole, Vice President of Inclusion Donna DeBerry, and Vice President of Enablement Irina Soriano. They will be joined by thought leaders and industry growth hackers from IBM, Lincoln Financial Group, Microsoft, Nintex, and SAP. 

Day two will offer a deeper dive into the Seismic platform with a focus on educating and empowering users. Enablement leaders and visionaries will share case studies, customer success sessions, and networking chats. Krish Mantripragada will share the Seismic product roadmap before sales enablement leaders from Citrix and Philips share insights and best practices to maximize the value of the Seismic platform. 

3 – Breakout sessions featuring customer stories, best practices, and more 

Attendees can select and attend breakout sessions that feature customer stories, Seismic platform best practices, enablement thought leadership, and industry insights. All sessions will be hosted on a single platform where attendees can chat, ask questions, download resources, and win prizes. 

How will the virtual conference experience work?

Digital Shift is an easy-to-access conference experience that attendees can join from the comfort of their home office. The full conference will be streamed on a custom virtual event platform that includes chat features, gamification, and on-demand content. Keynote addresses and breakout sessions will run for 20-30 minutes. 

Attendees can curate their own Digital Shift journey by selecting from the more than sixty unique sessions to create an experience that aligns with their business goals. 

Join us for inspirational speakers, informative sessions, product announcements, prizes, and more—all for free! Registration is open and we can’t wait to see you there! 

The post 3 reasons why you don’t want to miss Digital Shift appeared first on Seismic.

As the industry’s leading sales and marketing enablement platform, Seismic allows organizations to transform the way their sales and marketing departments work together. The solution unlocks the full potential of these teams by increasing sales content ROI, increasing sales productivity, improving close rates, and ensuring brand integrity in the field. Seismic fundamentally changes the fields of Sales and Marketing and bridges the gap between the two.

Seismic Shift offers users the opportunity to dive deep into the platform and explore all of the ways it can be used to improve their efforts. The list of reasons to attend the conference is nearly limitless. However, here are three in particular that make the trip to San Diego a must.

See NewsCenter Firsthand 

A few months ago, Seismic debuted NewsCenter. This revolutionary sales communication tool enables large enterprises to more effectively get targeted information to every individual seller. The days of internal newsletters are long gone; sellers need an intuitive platform they can easily access to learn about industry developments, competitor news, and organizational changes.

Register to Attend Seismic Shift 2017 Today! >>

NewsCenter was explicitly created with these sellers in mind. The tool allows sellers to navigate a beautifully designed and responsive portal, much like a social media feed, all within the Seismic platform they use every day.  There they can subscribe to the channels that are most relevant to their job. And conversely, with NewsCenter, Marketing can easily disseminate announcements and news that will help sellers out in the field.

Attending Seismic Shift will be a great opportunity to see NewsCenter up close and see how it can transform your sales communication strategy.

Quick Wins and Strategic Implementations

Although Seismic fundamentally changes the way Sales and Marketing professionals perform their duties, there are also a host of impactful quick wins to be had with the system. In fact, with the right strategy and planning, organizations can begin seeing real results a lot faster than they imagine.

Alan Yarborough of Blackbaud will be explaining to Seismic Shift attendees how his team was able to strategically roll out Seismic and start seeing quick wins. Part of Blackbaud’s plan was to rollout Seismic team by team. This way processes could be studied and improved upon in each successive rollout. In addition, Blackbaud created custom built reports that created excitement, generated executive buy-in, and created some fun competitions amongst the various teams.

Alan’s talk will give attendees a blueprint for implementing Seismic across different departments and how they can start seeing results faster.

Seismic Deep-Dive

There are a lot of product features in Seismic, each one adding benefits to sales productivity and content ROI goals. It’s why the platform is the leading sales enablement solution. Unlocking the full potential of Seismic requires having a good understanding of the key functions and how they relate one another. To get the best results from Seismic it’s necessary to understand the full power it gives you to transform your organization.

That’s why October 5^th at Seismic Shift is a day fully committed to training attendees on the many parts of the platform. Experts from the Seismic team and community will be helping attendees understand how they can get the most out of Seismic. These sessions are going to be hugely helpful and lead to real actionable takeaways that attendees can immediately begin leveraging.

The day will cover trainings of Community, NewsCenter, LiveDocs, WorkSpace, and Predictive Content. Take a deep-dive into the Seismic platform and come out the other side being an expert on all things sales enablement; you’ll then see how you can transform your organization with Seismic.

The post Driving Sales and Marketing Enablement Success at Seismic Shift appeared first on Seismic.

With over 20 speakers and plenty of breakout sessions, (and San Diego in the fall), there is plenty to look forward to from October 26-28. But today we’re taking a look back on past Seismic Shifts, including valuable takeaways from our last two keynote speakers.

Seismic Shift 2014: Scott Santucci, Director, Alexander Group

In 2014, Scott Santucci was the Research Director of Forrester Research’s sales enablement practice. Now a director at the Alexander Group and the Founder of the Sales Enablement Society, Scott’s focus on optimizing organizational growth hasn’t changed one bit. Scott presented the keynote at our inaugural Seismic Shift, where sales-centric content management was a major theme. Scott discussed the massive transition from 20^th century sales—where a product and its promotion was the keystone of the selling system—to today’s complex, buyer-focused sales model. “The customer conversation is the design point for the 21^st century selling system,” Scott shared with Shift attendees, “and to have a meaningful conversation, salespeople must clearly show they understand the business issues and can articulate how to solve them.” Forrester’s research at the time found that only 26 percent of buyers could say that salespeople understood the buyer’s business, role and what was valuable to them. This number may be higher today thanks to sales leaders’ adoption of a buyer-centric sales process and implementation of sales enablement technology, but there is still plenty of work to do. Consequently, Scott’s current work is focused on promoting the values of the newly formed Sales Enablement Society, which aims to connect enablement practitioners and elevate sales enablement to a more strategic role and organizational function.

Seismic Shift 2015: Jon Miller, CEO and Co-Founder, Engagio

Last year’s Seismic Shift introduced attendees to account-based marketing, a hyper-targeted alternative (or supplement) to inbound lead generation. Jon Miller is no stranger to enterprise marketing trends, as the current CEO and Co-Founder of ABM company Engagio and previous Co-Founder of Marketo. Jon shared ABM’s “fishing with spears” approach to lead generation with Shift guests, which involves marketing teams working closely with the sales organization to identify large key accounts and target specific potential stakeholders or decision-makers within the account through content and sales outreach. The goal is to strategically coordinate sales and marketing efforts to deepen engagement at specific accounts where thorough attention is beneficial. As Jon shared, sales and marketing alignment, great customer knowledge, and personalization at scale are imperative for ABM to work. Jon’s presentation was a perfect follow-up to Scott’s 2014 keynote, as both illustrated just how important a buyer-centric sales approach has become. And this trend shows no sign of slowing down: SiriusDecisions found that ABM is the hottest technology for B2B marketers in 2016, with 58 percent of organizations piloting or testing an ABM program, and 41 percent reporting a full ABM program in place.

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