Back in 2017, only 3,233 LinkedIn users held jobs in enablement. Since then, the number of enablement practitioners has grown exponentially and today, enablement is increasingly recognised as a strategic function within organisations.   Once seen as an intermediary between sales and marketing teams, enablement leaders and their teams now play a highly visible and strategic […]

In today’s dynamic business environment, effectively engaging with customers and prospects is vital for organisational success. However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM) teams use behind the scenes in their sales motions.   Many GTM teams already rely on sales enablement software. The […]

Sales coaching programmes provide critical guidance that helps organisations maximise the potential of individual sellers, drive team performance, and meet sales goals. Unlike sales training programmes, which typically offer foundational knowledge and periodic informational updates, sales coaching programmes deliver ongoing support that helps sellers apply training and improve skills in real-world situations. Sales coaching programmes […]

It’s been quite an economic rollercoaster of a year for businesses. From budget cuts and tech consolidation efforts to heavy-hearted layoffs and general global turbulence, 2023 has forced salespeople, especially, to double down on what they can control. Because honestly, there’s a lot they can’t. It’s not all doom and gloom, though. There are scrappy, “we’ll-figure-it-out” […]

Constantly searching for content in different locations is chaotic. Here’s how sales enablement simplifies content discovery.

In the dynamic environment that is the manufacturing and CPG industry, embracing change is not only beneficial, but inevitable to ensuring business success. Today’s executives are acutely aware that the future of manufacturing as well as CPG is digital, where digital transformation has become essential to solving complex production problems and improving their business – […]

Synergy and sales alignment within a team can lead to better business outcomes. Learn how to encourage sales alignment with this post.

To put it simply, sales enablement is a game changer. Just about anyone who knows what a sales enablement platform delivers – higher revenue, greater employee retention, enhanced productivity and more – would agree with that statement.  Getting senior leadership to sign off on investing in sales enablement, however, is another story. You’re not only […]

Today’s buyers interact with B2B sales reps in a completely different way than they did a few years ago. More stakeholders are involved in every buying decision and they all look for more than just a great product or service. Instead, they require an expert partner who can deliver a personalised experience during every stage […]

When I first joined the SaaS world, I met with some of my teammates across the go-to-market (GTM) organisation to learn more about the ins and outs of their roles and our company. Some of them had been with the organisation for years while others had joined just a few months before me. Regardless of […]

After navigating challenges brought on by the pandemic, manufacturing companies are now dealing with concerns surrounding inflation, signalling the potential for uncertainty moving forward. According to a Deloitte outlook survey of manufacturing executives, 72% of respondents believe the persistent shortage of critical materials and the ongoing supply chain disruptions present the biggest uncertainties for the […]

A strong relationship between sales and marketing can strengthen your go-to-market (GTM) organisation. By cultivating sales and marketing alignment, GTM teams can deliver meaningful and resonant experiences for customers and prospects.  Missing the mark on sales and marketing alignment can prove costly. According to Hubspot, misalignment costs an astonishing $1 trillion a year (yes, trillion […]