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The Seismic Blog

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Sales

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How an enterprise sales training tool improves revenue and efficiency 

Imagine your sales team repeatedly missing their goals. Despite everyone’s dedication and best effort, your targets remain just out of reach. With each shortfall, frustration mounts, and morale dips.  Why is this happening, especially after thorough training and onboarding? The answer could lie in the tools you’re using for sales training.  A superior sales training […]

6 min read

7 features to look for in an AI sales assistant 

The sales landscape has never been more competitive.  Buyers demand more and make slower decisions, while reps face ever-increasing pressure to do more with fewer resources.   In this high-stakes environment, any advantage can make a significant difference.   Could artificial intelligence (AI) be the edge you need?   Over the past year, generative AI (GenAI) has become […]

6 min read

Illustration of two people holding a large chart.
SALES

8 qualities of effective sales coaching programs

Sales coaching programmes provide critical guidance that helps organisations maximise the potential of individual sellers, drive team performance, and meet sales goals. Unlike sales training programmes, which typically offer foundational knowledge and periodic informational updates, sales coaching programmes deliver ongoing support that helps sellers apply training and improve skills in real-world situations. Sales coaching programmes […]

5 min read

Seismic and Microsoft Copilot for Sales Integration: Enabling productivity where sellers work

This week’s Microsoft Ignite 2023 conference focused on how organisations can reimagine the way they work. Throughout the event, Microsoft featured strategic partner organisations that are helping drive the next wave of efficiency and innovation. Seismic is honoured to be recognised during the keynote presentation which showcased our integral role in Microsoft’s AI strategy and […]

3 min read

5 proven strategies to improve sales performance
CONTENT MANAGEMENT

5 proven strategies to improve sales performance

Wondering how to increase sales performance at your organization? This post highlights 5 actionable tips that sales leaders can use to improve performance and hit business goals.

5 min read

CONTENT PERSONALISATION

Getting Personal: Why Personalisation Matters to B2B Sales

Here's how to utilise personalisation to enhance B2B sales, using the right training and coaching, improving customer experience.

5 min read

SALES

Competition vs collaboration: What drives high-performing sales?

Competition is in our nature. Healthy competition within your go-to-market (GTM) organisation encourages your employees to go the extra mile, learn from one another and celebrate success. Healthy competition not only inspires your employees, but it also strengthens teams. As sales cycles become more complex and buyer expectations evolve, it’s more challenging for reps to […]

6 min read

ENABLEMENT

5 Qualities of All-Star Inside Sales Reps

Here are the qualities sales reps need to rise above the competition.

4 min read

SALES

How to leverage sales efficiency and sales effectiveness to improve sales productivity

The benefits of having an efficient and effective sales process are worth the effort.

6 min read

SALES

The anatomy of the modern sales cycle

As business evolves, two things remain the same: sellers want to be more productive and B2B buyers want purchase experiences that help them solve their business challenges. Sales has become increasingly digitally-focused over the past few years with buyers and sellers adapting to digital-first sales models. Sellers who were accustomed to in-person meetings, business travel […]

7 min read

ENABLEMENT

What is the difference between sales enablement and sales operations?

Sales enablement and sales operations both serve a crucial role in any organization. Do you know the important difference between enablement and operations?

4 min read

Illustration of a business person on the go while holding an open laptop.
SALES

5 strategies to drive sales productivity

If you’re reading this, it’s safe to assume that your sales reps aren’t as productive as you’d like them to be. You’re not alone: sales productivity is a challenge in every organisation. In fact, sales productivity is a top business challenge for 65% of B2B organisations. The first step to increasing sales productivity is to admit there’s […]

7 min read

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