A well-organized content library is the cornerstone of efficient and effective enablement. When designed thoughtfully, your library becomes more than a repository—it’s a tool that enhances productivity, ensures security, and scales alongside your business. Here’s how to set up a library in Seismic that works seamlessly for your teams.  The Importance of a Well-Structured Library  […]

I’m proud to share that Seismic has been named a winner of the 2024 Aragon Research Innovation Award for Sales Enablement. It’s our fifth time winning this award, which recognizes Seismic’s continued innovation in the enablement technology category. We believe this is a testament to our longstanding leadership and innovation in enablement, and we share […]

The size of the sales enablement platform market is projected to be $3.6 billion by 2028, growing at a rate of 22% year over year.* That means many companies will look to invest in ecosystems that will increase their efficiency and productivity.  Historically, enablement technology was siloed and restricted to specific uses cases like content […]

How can AI redefine productivity for enablement leaders? At Seismic Shift 2024, thought leaders Heather Cole, Michelle Morgan, Brian Cotter, and Yinyin Liu shared forward-looking perspectives on leveraging AI to drive transformation. Here are the highlights on how AI technology can empower enablement teams to create value, streamline processes, and support strategic goals.  The evolution […]

In financial services, client-facing teams must build trust and foster long-term relationships, all while keeping pace with the evolving needs of their clients and ever-changing compliance requirements. As firms look for new ways to grow AUM/Revenue, increase productivity and personalize client experiences, compliantly, enablement technology is quickly becoming necessary for firms looking to achieve their […]

AI-enabled sales is about one vision: equipping client-facing teams to be more productive, memorable, and impactful. With the right technology, teams can focus on what truly matters — growing the business, connecting with clients, and delivering hyper-personalized experiences.  Seismic’s recent study, “Revenue Enablement in Financial Services: 2024 Global Findings & Insights,” highlights how financial services […]

For every new business initiative, company leadership has a strategy. And for each strategy to be executed faithfully in the field, enablement teams have to get sellers to confidently approach the right buyers and consistently tell the right story. It can be like herding cats, but enablement teams do it every day.  To power every […]

Welcome to our special mailbag edition of the Seismic blog! Earlier this month, we wrapped up an incredible week at Seismic Shift 2024, our annual customer conference in San Diego.   Over the course of three days, we had the pleasure of connecting with 1,123 attendees from 429 companies across 19 countries. It was a week […]

Strategic initiatives, despite their best intentions, fail more often than they succeed. In fact, 60-90% of strategic plans never fully launch, according to the Harvard Business Review.  This is often due to a variety of factors, including lack of communication and collaboration across teams, manual and disjointed workflows, and minimal visibility into what’s working and […]

As a Senior Solution Consultant at Seismic, one of the most important things I do is partner with our customers to measure enablement success. In reality, it’s difficult to define success metrics that apply to a wide array of organizations.   About a year ago, I met with a Seismic customer who changed my view on […]

Sales enablement has historically been viewed as a functional role, focused on creating content, managing resources, and supporting sales teams with the tools and training they need to succeed.   But there’s been a major shift. Now, enablement teams are empowering entire go-to-market organizations — not just sales. They’re also taking on more strategic roles in […]

Since our founding, Seismic has been at the forefront of leveraging technology to drive business success. This is particularly evident in our commitment to integrating artificial intelligence (AI) into sales enablement processes. Since 2015, Seismic has strategically invested in AI to revolutionize the way sales teams operate, providing them with tools that enhance efficiency, precision, […]